SEO and Digital Marketing for Ecommerce: Boost Online Sales with a Data-Driven Strategy

E-commerce companies have to pull out all the stops to stay visible online. Even the most established retailers can struggle to stand out in the search results when facing stiff competition from industry giants like Amazon and eBay.

Pure Visibility’s digital marketing team has extensive experience helping ecommerce companies of all sizes improve their keyword rankings, drive more traffic, and increase revenue. We understand the challenges of ranking in a highly competitive market and how SEO and PPC can be leveraged to help your ecommerce website generate more online sales.

Our digital marketing experts work as an extension of your marketing team. Our SEO services and PPC management are structured to maximize your ROI — no long-term contract required.

SEO for Ecommerce 

SEO helps your ecommerce website rank well in competitive search results that tend to be dominated by major players like Amazon and eBay.

These higher keyword rankings help you become more visible online and drive more qualified traffic to your website. Good SEO also provides a better user experience so visitors are more likely to purchase once they get there.

Our SEO experts understand the challenges of ranking in a highly competitive ecommerce market. We take the time to analyze your website so we can create a custom ecommerce SEO strategy that will help your website perform its best.

Our SEO packages are a cost-effective and efficient solution to low rankings and organic traffic. Each six-month package includes a dedicated project manager, comprehensive Visibility Audit, monthly SEO tasks based on audit findings, and monthly meetings to review progress. We prioritize our recommendations in a detailed checklist to make the most impact and ensure your resources are not wasted with trial and error.

PPC for Ecommerce

PPC is the fastest way to drive qualified traffic to your website.

You know that increasing qualified traffic will increase sales. Pay-per-click e-commerce campaigns promote your product inventory on a variety of platforms to qualified leads.

Our PPC consultants help you pick the most effective platforms for your budget and business goals. Unlike other agencies, career digital advertising experts, not an automated system, manage our campaigns.

Our data-driven strategies provide a strong ROI by attracting the right traffic to your site (those ready to buy), which boosts your overall revenue. Campaigns driven by data outperform those which rely solely on best practices or initial strategy.

Our digital advertising contracts include everything you need to quickly increase traffic to your website, without a minimum monthly commitment. All of our accounts are managed by career experts who take the time to understand your business and goals, rather than an automated system.

Digital Marketing for Ecommerce Resources

How an Ecommerce Company Used SEO to Outrank Industry Giants

Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the effort to invest in SEO.

Ecommerce SEO Guide: Common Issues & Best Practices for Product-Driven Websites

Ecommerce websites must fight to rank for highly competitive keywords in a limited number of SERP spaces, which tend to be dominated by major players like Amazon and eBay. In order to compete with such behemoths, you need to do everything you can to optimize your ecommerce website to drive organic traffic. 

How to Get Started with Ecommerce PPC for the First Time

Selling products online can open up additional revenue streams for traditional brick and mortar companies. With ecommerce, businesses once confined to local markets can now sell products to people around the country, or even the world. But successfully shifting focus to online sales requires an understanding of digital marketing and how you can become more visible online.

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