Tip Sheets & Downloads
Our team of experts have put together easy-to-follow guides around SEO and PPC topics. Each tip sheet or ebook contains simple steps anyone can take to improve their online visibility. These often-overlooked tactics are perfect for marketers and non-marketers alike, and can be easily downloaded to print or quickly reference on your computer.
SEO ROI Calculator
This Google Sheet will help you calculate the return on investment for your specific SEO efforts.
Plugging in your information should give you an idea of what type of return you’re getting on your current SEO efforts.
PPC ROI & ROAS Calculator
Use this Google Sheet to measure the profitability of your PPC advertising campaigns. Simply input your advertising costs, conversion rates, and revenue to calculate your return on investment.
These numbers will help you evaluate the effectiveness of your advertising campaigns and determine which campaigns are generating the most revenue and which ones need to be adjusted to improve performance.
Read more to learn the 4 PPC Metrics for Measuring Campaign Success.
Landing Page Best Practices
Use this tip sheet to build landing pages that convert. Our guide provides tips on how even experienced marketers can implement some key optimization techniques now for long-term success.
Google Business Profile
Properly setting up and optimizing your Google Business Profile can have a significant impact on the performance of your business listing.
Here’s how to get the most out of your Google Business Profile listing.
On-Page SEO
On-page optimization is the cornerstone of SEO. Make sure the technical elements of your content are fine-tuned to attract and convert your target audience.
Optimize your content with this best practices checklist.
LANDING PAGE BEST PRACTICES
Learn the principles for building your landing page for maximum conversion rates. Our guide provides tips on how even experienced marketers can implement some key optimization techniques now for long-term success. aligned with your business goals.
Don’t Lose It
A website redesign can take a toll on your rankings, traffic, and sales.
This guide is packed with 60 pages of expert advice on website redesign SEO, broken down into the simple, preventative measures you need to take to protect your online visibility.
Content Best Practices
Publishing new content is an excellent way to raise brand awareness and drive traffic to your site, but it needs to be done strategically to reach the right people and have an impact on search results.
This content optimization checklist can help you get better results from your online posts.
Digital Marketing Planning Guide
Our digital marketing planning guide provides actionable advice on how you can set yourself up for ongoing success and demonstrate clear ROI of your marketing efforts, regardless of your business goals or industry.
8 SEO Tips
There are many factors that have an impact on your SEO. This guide covers 8 simple things you can do to improve your website’s organic search rankings.
SEO 101
SEO is an important tool to drive traffic to your website. Learn how many different factors — such as keyword research, on-page optimization, link building, and both technical and content optimization — work together to determine your position in search results.
Find a comprehensive list of digital marketing resources here.