Increase Traffic and Qualified Leads with PPC and SEO for Higher Education

Higher education institutions face numerous challenges when it comes to digital visibility. Universities are often competing for the same limited pool of prospective students and can struggle to “cut through the clutter” and stand out. 

Many university marketing departments also lack the time or expertise to promote effectively. Knowing how to make the most of your often limited budget and allocate to organic and/or paid campaigns can be difficult.

Pure Visibility can help. Our digital marketing team specializes in helping higher education institutions and other organizations in the education sector improve keyword rankings and strategically advertise to drive more traffic, leads, and sales. 

Our experts work as an extension of your marketing team. Our SEO services and digital advertising packages are structured to maximize your ROI — no long-term contract required. 

SEO for Higher Education

Regardless of the programs or services you are promoting, SEO can help you become more visible online and drive more qualified traffic.

Pure Visibility’s team of digital marketing experts has experience working with a variety of organizations in the education industry. We have helped everyone from universities to online education platforms successfully market themselves through customized SEO strategies.  

Our SEO packages are a cost-effective and efficient solution to low rankings and organic traffic. Each six-month package includes a dedicated project manager, comprehensive Visibility Audit, monthly SEO tasks based on audit findings, and monthly meetings to review progress. We prioritize our recommendations in a detailed checklist to make the most impact and ensure your resources are not wasted with trial and error.

You’ll get more qualified leads from your website when you work with a team of digital marketing experts who put your business goals ahead of generic tactics. We work closely with your team to define your marketing goals before beginning an audit, which allows our SEO team to make recommendations specific to your industry, goals, and website.

PPC for Higher Education

Whether you’re promoting an established university, a new degree program, or an educational resource, digital advertising is the fastest way to get in front of prospective students and drive more traffic to your website.

Our lead generation strategies are designed to increase conversions and empower marketers to make data-driven decisions. Campaigns driven by data outperform those which rely solely on best practices or initial strategy.

Pure Visibility’s PPC consultants help you pick the most effective platforms for your budget and marketing goals. Unlike other agencies, our campaigns are managed by career digital advertising experts, not an automated system.

Our digital advertising contracts include everything you need to quickly increase traffic to your website, without a minimum monthly commitment. 

Digital Marketing Case Studies for the Education Industry 

How a Unique University Program Used a Strategic Google Ads Campaign to Drive 91% More Traffic

University of Michigan’s Health Infrastructures and Learning Systems (HILS) approached us about a groundbreaking degree program that needed to boost its low enrollment numbers. Although the program was strong, it was so unique that many students were unaware of it as a course of study, and therefore unlikely to find it online.

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