Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: How do you let your customers know if you’re open? How do you inform the public about new hours and policies? How do you reach your market in real time, when they need what you offer, but don’t know about you? How do you find new customers when foot-traffic is down?
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a boost at the community level by helping you show up for local search terms.
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and drive more traffic.
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the effort to invest in SEO.
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow.
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital…
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and digital advertising — but what if you can’t handle all…
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger worries, we want you to know that, when it comes…
Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from home is no problem! We’re used to dealing with this challenge semi-regularly. But, suddenly we’re facing a marathon of WFH with kids, without a definite end in sight.
With the spread of COVID-19, many employers are making the shift to a remote workforce. To help, we’ve highlighted some of the top telecommuting software in this post, including helpful insights into the pricing structure.
