Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue.
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan to increase their PPC budget. While digital advertising is a…
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing their queries on the search bar, most people would rather holler a question at their phones or personal assistants and then let the…
In May 2021, Google will release an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Google to ensure searchers are having the best experience when using its search engine and visiting pages from the search results.
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased their earnings, education, and field of occupation. Despite the growth,…
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and communication from both sides to collaborate effectively. You can use these methods and steps to improve your collaboration skills with others.
If you’ve been in the market for SEO services, you’ve probably read the articles detailing the warning signs of a bad provider: pitches or prices that seem too good to be true, buying links, and guarantees of #1 rankings top the list. But while many red flags are obvious, it can be harder to determine what makes an SEO company great.
Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly optimized for search.
Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you to increase engagement through your Knowledge Graph and Google Maps listing, without sinking a lot of time and money into the effort.
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time.