It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We...
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can...
You’ve probably heard competing claims about social media’s impact on Google search rankings, and there’s a good reason for that confusion. The truth is that, even though SEO and social media don’t work together in the traditional sense, they still...
Over the course of the past year, we’ve performed digital marketing audits for clients in a range of industries, covering everything from healthcare and catering, to education and family fun. Recently we took the time to compare our findings in...
Ready or not, the holidays are pretty much here. If this comes as a shock to your system, don’t fret—it’s never too late to optimize! Here are a few last minute tips from our team of digital marketing experts to help...
In 2017, it’s easy to feel like social media is only for beauty influencers, teenage girls, and washed-up celebrities. But with so many platforms to choose from, there’s one that’s right for your business goals and demographic. Our helpful...
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well...
I’m excited and honored to announce that I’ve been invited to take part in Elevator, Google’s new and exclusive business accelerator program for select Google Partner businesses. We’ve been working on so many things here at Pure Visibility, the opportunity...
Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional audience? If so, Google’s new Google Posts feature may be a great way for you...
If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares -- but only if it’s done correctly. ...