Marketing teams should use an editorial calendar

How to Create an Editorial Calendar

As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. In our work to help our clients prioritize their efforts, we’ve found, across the board, teams that use an editorial calendar consider it well worth the time and effort.

How PPC and SEO work together

How PPC and SEO Work Together to Own Page One

There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many marketers believe that one is inherently better than the other,…

Is SEO Worth It? 11 Common Concerns on the Value of SEO

Perhaps you’ve tried SEO before with less-than-stellar results. Or maybe you’re finding it hard to justify the expense in an ever-tightening marketing budget. And, if your Google Ads campaigns are particularly successful, it may seem like an unnecessary and redundant effort. No matter where you stand, it’s understandable to evaluate if your investment in SEO is actually worth it.

digital marketing channels for property managers

Property Management Marketing: Top Considerations for Promoting Apartments and Housing Rentals Online

With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.

Optimize Location Listings in Google My Business

How to Optimize Google My Business for Multiple Locations

Google My Business is a useful, free tool for capturing local traffic and improving your company’s overall visibility. From mom-and-pop shops, to national chain restaurants, almost any type of business with a physical location can benefit from an optimized Google My Business profile, but not everyone takes advantage of it. Why? For some companies, there’s too much confusion around the…