Selling products online can open up additional revenue streams for traditional brick and mortar companies. With ecommerce, businesses once confined to local markets can now sell products to people around the country, or even the world. But successfully shifting focus to online sales requires an understanding of digital marketing and how you can become more visible online. In the past…
Property management companies often operate in aggressive markets. Properties face stiff competition for organic visibility and a higher cost to advertise online. These companies need to be both strategic with their digital advertising and follow SEO best practices to maximize their visibility in the search results. An experienced agency can help tailor your efforts for each property and make the most of your marketing budget.
In our blog of work from home tips, we outlined some of the ways the employees at Pure Visibility have set up a successful work from home routine by doing things like setting regular hours, creating a dedicated work zone, and taking frequent breaks.
Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget.
Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: How do you let your customers know if you’re open? How do you inform the public about new hours and policies? How do you reach your market in real time, when they need what you offer, but don’t know about you? How do you find new customers when foot-traffic is down?
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors.
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and drive more traffic.
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the effort to invest in SEO.
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow.
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital…
