How to Optimize Google My Business for Multiple Locations

Google My Business is a useful, free tool for capturing local traffic and improving your company’s overall visibility. From mom-and-pop shops, to national chain restaurants, almost any type of business with a physical location can benefit from an optimized Google My Business profile, but not everyone takes advantage of it. Why? For some companies, there’s too much confusion around the…

How to Do an SEO Competitor Analysis

The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO competitor analysis provides valuable insights about where you stand in…

Introducing Our Free Guide to SEO for Website Redesign

Hello to a new year! And, hello to a whole new batch of marketing priorities for 2019. If it looks like a website redesign is going to be on your docket during the next twelve months, you’re in luck! Allow us to introduce Don’t Lose It!, our free, downloadable guide to help you “keep your search rankings and organic traffic the next time you redesign your website.”

A few of our favorite things: the best SEO audit tools

Through our process of developing our Visibility Audit, we worked with dozens of online SEO tools to find the right combination of data points we needed to perform our analysis. Some of the tools we had already used for years, while others we discovered while looking for more efficient ways to get the job done. Either way, it was hard to choose from such a robust field of SEO applications, both paid and free.

Halloween Horror Stories: Monstrous Marketing Mistakes

It’s no secret that, at Pure Visibility, we love the Halloween season (as anyone who’s looked at our Google photos can plainly see!) With the most haunted of holidays fast approaching, it’s the perfect time to gather around the campfire with flashlights upturned, and share some digital marketing horror stories. From website redesigns that have been Frankensteined together, to marketers being held hostage by their own website provider, these aren’t just urban legends, but true tales from the dark side of digital marketing.