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Digital Marketing Blog

Education and commentary on current trends in digital marketing and technology.

The ideal candidate will have the following qualities: Enjoy using data to come to actionable conclusions Be a strong communicator & presenter – written and verbal Be a team player Be a hard worker Be well-organized – there’s a lot to keep straight! Be enthusiastic Be technologically inclined Responsibilities and Duties Administration of search marketing/PPC advertising Bid analysis and management Campaign and ad copy creation Bid-multiplier management Identify & develop new opportunities Be a thinker and a...

At Pure Visibility, we’re proud of our sustainable business practices. But a few months ago (at the peak of winter and hot beverage consumption), we noticed that we could do more to reduce our paper cup use, especially with easy access to Sweetwaters Coffee & Tea just two floors below us. After some initial brainstorming on the issue, we decided to partner with nonprofit social venture Kill the Cup, Sweetwaters, and the other Kerrytown shops to decrease...

Working in the world of social media at Pure Visibility means that social platform coexistence is always on our mind.  Per usual with most things on the Internet, social media networks do not exist in separate silos.  The interactions and sharing that takes place between them is really quite remarkable and deserves further examination. I stumbled across this interesting sample a while back: a screenshot of a Facebook post published on Instagram and uploaded to Imgur.  Even...

It’s exciting to say, with conviction, I made it through my first full month at Pure Visibility.  To the hearty veterans in this line of work, this is nothing more than a small blip on the radar of milestones.  Being excited about milestones, no matter how small, gives me a chance to quantify my experiences.  Within just one short month, I’ve learned a vast amount about general SEO strategies and PPC management.  I am not a stranger to the...

If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account where mobile traffic is significant, you want to target visitors with landing pages that are designed for mobile. Given AdWords editorial policies, tracking requirements, and differences between the two major paid search platforms – Google AdWords...

AdWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your site that set cookies. These cookies make it possible to target visitors who have already been to your site before: you can modify bids, targeting, and...

Radius Targeting Basics Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve ads to anyone nearby without explicitly selecting all of the towns and zip codes you’d like to target, you might specify a radius around your business location....

So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients. Why? Multi-channel funnel analysis can show how marketing campaigns interact with each other to influence behavior and the all-important leads and sales that power our clients’ businesses. Among other things, we can assess which campaigns initiate conversations (say non-brand organic or non-brand paid search)...

In this article, I will lay out what I believe to be a solid set of five first steps for SEO optimizing your new WordPress site. Of course, there is always more SEO to be done, but these five steps are crucial for success. In my experience building dozens of WordPress sites, they aren’t too time consuming either! 1. Pick a Theme that Won’t Hold You Back There are a lot of themes out there that, while “pretty,”...

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