How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC

Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies.  Although it may feel counterproductive at first, marketing managers who want

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How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator

Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries.   Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels

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How a property management company used a website redesign to preserve and build on its page one rankings

A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget. That being said, they are still worthwhile…when done correctly.  Redesigns can be used to refresh your brand, introduce new functionalities to the website, and create

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