Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital…
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and digital advertising — but what if you can’t handle all…
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger worries, we want you to know that, when it comes…
Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from home is no problem! We’re used to dealing with this challenge semi-regularly. But, suddenly we’re facing a marathon of WFH with kids, without a definite end in sight.
With the spread of COVID-19, many employers are making the shift to a remote workforce. To help, we’ve highlighted some of the top telecommuting software in this post, including helpful insights into the pricing structure.
Whether you’re newly-minted telecommuter or an old pro at this, there are definitely more of us today than a few weeks ago. If you’re working from home for the first time, you may feel a bit disconnected or distracted, and if you’re used to WFH from time to time, you may wonder if you can make it for the long haul. In this post we are sharing our best tips and strategies to help you and your team make the adjustment to WFH and keep business running smoothly.
We’ve worked with many companies who were frustrated by the results of their content creation and wonder if it is truly worth their team’s time and effort. We’ve helped those same marketers take a long-neglected corporate blog and turn it into an indispensable channel for attracting qualified leads. Here’s a quick look at how:
In the past year of conducting Visibility Audits for our SEO clients, we’ve uncovered a pattern of SEO mistakes that are hurting their websites’ digital visibility—whether they’re a locally-owned business or a large ecommerce website. We’ve compiled these findings into our 2019 Visibility Roadblocks report, which is now available for download.
There are many SEO tasks that are less resource-intensive but still produce excellent return for your efforts. If you have a small budget and want to try SEO, you’ll get the biggest bang for your buck when you re-optimize your existing content. Here’s a quick look at why…
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. In our work to help our clients prioritize their efforts, we’ve found, across the board, teams that use an editorial calendar consider it well worth the time and effort.
