We’ve been writing a lot about redesigns lately. From planning and preserving your SEO to the steps of launching your website to a post-launch checklist, we’ve covered almost every aspect of a major website overhaul. But what if you don’t actually...
The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy...
With your website launched, it’s tempting to kick back and relax; unfortunately, the weeks immediately after a relaunch are the most critical for your website and online presence as a whole. Problems can quickly build and snowball as search engines...
Launch day is scheduled! It may feel like the hard work is behind you once the design and development process is coming to a close, but re-launching a website is fraught with its own set of perils, and your optimization...
We’re taking a little break from our blog post series on website redesign and SEO, to give you a glimpse at our upcoming participation in Ann Arbor’s Tech Trek. Join us June 15th from 3 – 7 p.m. We’ll have...
Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or...
It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We...
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can...
You’ve probably heard competing claims about social media’s impact on Google search rankings, and there’s a good reason for that confusion. The truth is that, even though SEO and social media don’t work together in the traditional sense, they still...
Over the course of the past year, we’ve performed digital marketing audits for clients in a range of industries, covering everything from healthcare and catering, to education and family fun. Recently we took the time to compare our findings in...