Just keep marketing

Why you shouldn’t cut marketing when sales are down

When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow. You risk dropping off the radar of potential clients — and setting yourself up for a competitive disadvantage — by dropping out of the search results. Companies that need to reduce their budget should do so strategically, and prioritize sales-boosting marketing strategies.

Child working on a laptop

Mission possible: WFH with kids

Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from home is no problem! We’re used to dealing with this challenge semi-regularly. But, suddenly we’re facing a marathon of WFH with kids, without a definite end in sight.

Man working from a home office

WFH survival guide: our top tips for working from home

Whether you’re newly-minted telecommuter or an old pro at this, there are definitely more of us today than a few weeks ago. If you’re working from home for the first time, you may feel a bit disconnected or distracted, and if you’re used to WFH from time to time, you may wonder if you can make it for the long haul. In this post we are sharing our best tips and strategies to help you and your team make the adjustment to WFH and keep business running smoothly.

SEO Visibility Roadblocks

The top SEO mistakes of 2019

In the past year of conducting Visibility Audits for our SEO clients, we’ve uncovered a pattern of SEO mistakes that are hurting their websites’ digital visibility—whether they’re a locally-owned business or a large ecommerce website. We’ve compiled these findings into our 2019 Visibility Roadblocks report, which is now available for download.