Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources or expertise to devote to ongoing campaign optimization. In these…
What is the SERP? SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the SERP. What are SERP Features? SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SEO…
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance of local SEO, mobile-optimization, and other fundamental strategies, you also…
Healthcare is one of the most competitive industries in the United States. With year after year growth, the healthcare industry now makes up more than 17% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $3.8 trillion in 2019. Thousands of brands are competing for every one of those dollars. It can be…
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue.
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan to increase their PPC budget. While digital advertising is a…
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing their queries on the search bar, most people would rather holler a question at their phones or personal assistants and then let the…
In May 2021, Google will release an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Google to ensure searchers are having the best experience when using its search engine and visiting pages from the search results.
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased their earnings, education, and field of occupation. Despite the growth,…
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and communication from both sides to collaborate effectively. You can use these methods and steps to improve your collaboration skills with others.
