As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. In our work to help our clients prioritize their efforts, we’ve found, across the board, teams that use an editorial calendar consider it well worth the time and effort.
As the year comes to a close, we want to thank our readers and subscribers for their continued interest in our take on digital marketing. We’ve shared lots of great insights on our blog this year, so we are recapping our top 5 posts of 2019.
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many marketers believe that one is inherently better than the other,…
Perhaps you’ve tried SEO before with less-than-stellar results. Or maybe you’re finding it hard to justify the expense in an ever-tightening marketing budget. And, if your Google Ads campaigns are particularly successful, it may seem like an unnecessary and redundant effort. No matter where you stand, it’s understandable to evaluate if your investment in SEO is actually worth it.
Ecommerce websites must fight to rank for highly competitive keywords in a limited number of SERP spaces, which tend to be dominated by major players like Amazon and eBay. In order to compete with such behemoths, you need to do everything you can to optimize your ecommerce website to drive organic traffic.
At Pure Visibility, we are passionate about sharing our knowledge. This year, we’ve made it a priority to find more opportunities to do just that. Below are some upcoming events where you can find our digital marketing experts.
If you’re a curious and enthusiastic professional, interested in utilizing your penchant for digital marketing, then Pure Visibility is looking for you to join our growing company as a Technical SEO Analyst.
WordPress is the most widely-used content management system (CMS) in the world, and has become popular with everyone from small businesses and niche blogs, to international publications and major shopping sites. There is a large catalog of SEO plugins that make it easy for designers, developers, and content editors to optimize their websites. The most popular WordPress SEO plugin, by…
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.
Google My Business is a useful, free tool for capturing local traffic and improving your company’s overall visibility. From mom-and-pop shops, to national chain restaurants, almost any type of business with a physical location can benefit from an optimized Google My Business profile, but not everyone takes advantage of it. Why? For some companies, there’s too much confusion around the…
