How a pharma sciences company boosted conversions 500% in five months with optimized Google Ads

Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources or expertise to devote to ongoing campaign optimization. In these…

4 Trends in B2B Healthcare Marketing

Healthcare is one of the most competitive industries in the United States. With year after year growth, the healthcare industry now makes up more than 17% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $3.8 trillion in 2019. Thousands of brands are competing for every one of those dollars. It can be…

How to Decide Between In-House vs Agency PPC

Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan to increase their PPC budget. While digital advertising is a…

8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models

Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased their earnings, education, and field of occupation. Despite the growth,…

How to effectively collaborate with an agency

Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and communication from both sides to collaborate effectively. You can use these methods and steps to improve your collaboration skills with others.