Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the effort to invest in SEO.
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow. You risk dropping off the radar of potential clients — and setting yourself up for a competitive disadvantage — by dropping out of the search results. Companies that need to reduce their budget should do so strategically, and prioritize sales-boosting marketing strategies.
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital…
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and digital advertising — but what if you can’t handle all…
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger worries, we want you to know that, when it comes…
Most of us here at Pure Visibility are parents—it’s one of the reasons we have such a flexible work environment. If your kid is sick or there’s a snow day, working from home is no problem! We’re used to dealing with this challenge semi-regularly. But, suddenly we’re facing a marathon of WFH with kids, without a definite end in sight.
With the spread of COVID-19, many employers are making the shift to a remote workforce. To help, we’ve highlighted some of the top telecommuting software in this post, including helpful insights into the pricing structure.
Whether you’re newly-minted telecommuter or an old pro at this, there are definitely more of us today than a few weeks ago. If you’re working from home for the first time, you may feel a bit disconnected or distracted, and if you’re used to WFH from time to time, you may wonder if you can make it for the long haul. In this post we are sharing our best tips and strategies to help you and your team make the adjustment to WFH and keep business running smoothly.
We’ve worked with many companies who were frustrated by the results of their content creation and wonder if it is truly worth their team’s time and effort. We’ve helped those same marketers take a long-neglected corporate blog and turn it into an indispensable channel for attracting qualified leads. Here’s a quick look at how:
In the past year of conducting Visibility Audits for our SEO clients, we’ve uncovered a pattern of SEO mistakes that are hurting their websites’ digital visibility—whether they’re a locally-owned business or a large ecommerce website. We’ve compiled these findings into our 2019 Visibility Roadblocks report, which is now available for download.
