Abet Tekeste

Google’s Rethink ROI event put a spotlight on a major shift happening across digital advertising: AI-powered advertising is increasingly focused on business outcomes, not just clicks, conversions, or other platform-level metrics. As Google’s advertising systems become more capable of using AI to identify audiences, optimize campaigns, select creative, and make

ChatGPT is quickly becoming more than an AI assistant. It’s becoming a discovery platform. Consumers are using ChatGPT to research products, compare vendors, find local businesses, and evaluate solutions before making purchasing decisions. As AI adoption grows, advertising opportunities within ChatGPT are beginning to emerge. While the platform is still