Tarun Gehani, Author at Pure Visibility

How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator

Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels […]

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How a property management company used a website redesign to preserve and build on its page one rankings

By Tarun Gehani

A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget. That being said, they are still worthwhile…when done correctly. Redesigns can be used to refresh your brand, introduce new functionalities to the website, and create

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SEO Case Study: How an Ecommerce Company Increased Keyword Rankings by 50%

By Tarun Gehani

Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in the search results when facing stiff competition from behemoths like Amazon. Fortunately, there are ecommerce SEO experts who understand the challenges of ranking in highly

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How a local dental office gained 267% more page one rankings with SEO

By Tarun Gehani

Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and become more visible online, especially when they have limited time to focus on marketing efforts. This is where hiring an SEO agency to take over

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How to Redesign Your Website Without Losing SEO

By Tarun Gehani

For many marketers, a website redesign will be one of the most expensive line items in their budget. Website redesigns can run anywhere between $15,000-200,000+, and companies stand to lose much more if the redesign is handled poorly. Common issues that plague website relaunches, such as changing URL structures and

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How a digital marketing agency improved page one rankings by 36% with an SEO-focused website redesign

By Tarun Gehani

Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly important role in how your content is ranked, leaving many marketers scrambling to update their websites. Unfortunately, website redesigns are a significant undertaking for

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Math Solver & Practice Problems Markup: What Do They Mean For Education Websites?

By Tarun Gehani

We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021,

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SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet

By Tarun Gehani

SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the

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5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond)

By Tarun Gehani

2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance

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4 Trends in B2B Healthcare Marketing

By Tarun Gehani

Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for

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