8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models

Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased …

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SEO vendors vs hiring in-house and how to choose an SEO company

With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the …

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The Top SEO Issues of 2020

Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly …

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