Internet Marketing Blog | Actionable SEO & Digital Marketing Insights

Math Solver & Practice Problems Markup: What Do They Mean For Education Websites?

We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021, …

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Cookieless Tracking: New Cookie Policies & What They Mean for PPC

By Pure Visibility

What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need …

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A Step-by-Step Guide To Digital Marketing Planning

By Pure Visibility

Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning …

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How a pharma sciences company boosted conversions 500% in five months with optimized Google Ads

By Natalie Adams

Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources …

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SERP Features Defined: Examples and How To Optimize

By Tarun Gehani

SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the …

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5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond)

By Tarun Gehani

2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance …

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4 Trends in B2B Healthcare Marketing

By Pure Visibility

Healthcare is one of the most competitive industries in the United States. With year after year growth, the healthcare industry now makes up more than 17% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $3.8 trillion in 2019. Thousands of brands are …

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How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising

By Natalie Adams

Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help …

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How to Decide Between In-House vs Agency PPC

By Pure Visibility

Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan …

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5 Simple But Effective Strategies to Optimize Your Content for Voice Search

By Tarun Gehani

OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing their queries on the search bar, most people would rather holler a question …

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