Internet Marketing Blog | Actionable SEO & Digital Marketing Insights

Halloween Horror Stories: Monstrous Marketing Mistakes

Katie Gerweck October 23, 2018

It’s no secret that, at Pure Visibility, we love the Halloween season (as anyone who’s looked at our Google photos can plainly see!) With the most haunted of holidays fast approaching, it’s the perfect time to gather around the campfire with flashlights upturned, and share some digital marketing horror stories. From website redesigns that have been Frankensteined together, to marketers being held hostage by their own website provider, these aren’t just urban legends, but true tales from the dark side of digital marketing.

The Website Redesign Flowchart: Redesign or Optimize?

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Pure Visibility September 18, 2018

We’ve been writing a lot about redesigns lately. From planning and preserving your SEO to the steps of launching your website to a post-launch checklist, we’ve covered almost every aspect of a major website overhaul. But what if you don’t actually need one?

Get Fit for Fall! Your 5-Step Digital Marketing Shape-up Plan

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Katie Gerweck August 21, 2018

The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy work, the August lull is the perfect time to tackle those digital marketing maintenance tasks that often get pushed to the side during the busy winter months.

Part 3: Find & Fix Website Problems with this Post-Launch SEO Checklist

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Tarun Gehani July 24, 2018

With your website launched, it’s tempting to kick back and relax; unfortunately, the weeks immediately after a relaunch are the most critical for your website and online presence as a whole. Problems can quickly build and snowball as search engines crawl and index your new website, making it crucial that you stay on top of the process.

Part 2: Make Your Website Launch a Success & Keep the Traffic Coming

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Tarun Gehani June 27, 2018

Launch day is scheduled! It may feel like the hard work is behind you once the design and development process is coming to a close, but re-launching a website is fraught with its own set of perils, and your optimization and rankings are not immune.

Fight off the Digital Marketing Blues with Live Music and Free Workshops

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Cathy Colson May 22, 2018

We’re taking a little break from our blog post series on website redesign and SEO, to give you a glimpse at our upcoming participation in Ann Arbor’s Tech Trek. Join us June 15th from 3 – 7 p.m. We’ll have live blues music from the one-and-only Bull Halsey, free snacks and drinks (for both adults and kids), as well as lots of friendly faces ready to swap tales of redesign woe. (And what you can do about it.)

It goes a little something like this…

Part 1: Plan a Successful Website Redesign & Preserve Your SEO

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Katie Gerweck April 25, 2018

Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch.

Bane or boon? Website redesigns can do more harm than good.

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Cathy Colson March 23, 2018

It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are in the process of a website redesign, and the stress of it all is palpable. Even if the design is perfect, even if the new features are killer, and even if the CEO is ecstatic, there’s that gnawing feeling that it all could go wrong with, essentially, the flip of the switch.

Digital Marketing Resources for Beginners (…and Beyond)

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Katie Gerweck February 27, 2018

Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time.

Better Together: How Social Media Helps SEO…and Vice Versa!

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Pure Visibility January 25, 2018

You’ve probably heard competing claims about social media’s impact on Google search rankings, and there’s a good reason for that confusion. The truth is that, even though SEO and social media don’t work together in the traditional sense, they still have a powerful relationship that’s easy to overlook.