Halloween Horror Stories: Monstrous Marketing Mistakes

It’s no secret that, at Pure Visibility, we love the Halloween season (as anyone who’s looked at our Google photos can plainly see!) With the most haunted of holidays fast approaching, it’s the perfect time to gather around the campfire with flashlights upturned, and share some digital marketing horror stories. From website redesigns that have been Frankensteined together, to marketers being held hostage by their own website provider, these aren’t just urban legends, but true tales from the dark side of digital marketing.

Fight off the Digital Marketing Blues with Live Music and Free Workshops

We’re taking a little break from our blog post series on website redesign and SEO, to give you a glimpse at our upcoming participation in Ann Arbor’s Tech Trek. Join us June 15th from 3 – 7 p.m. We’ll have live blues music from the one-and-only Bull Halsey, free snacks and drinks (for both adults and kids), as well as lots of friendly faces ready to swap tales of redesign woe. (And what you can do about it.)

It goes a little something like this…

Bane or boon? Website redesigns can do more harm than good.

It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are in the process of a website redesign, and the stress of it all is palpable. Even if the design is perfect, even if the new features are killer, and even if the CEO is ecstatic, there’s that gnawing feeling that it all could go wrong with, essentially, the flip of the switch.