Launch day is scheduled! It may feel like the hard work is behind you once the design and development process is coming to a close, but re-launching a website is fraught with its own set of perils, and your optimization and rankings are not immune.
We’re taking a little break from our blog post series on website redesign and SEO, to give you a glimpse at our upcoming participation in Ann Arbor’s Tech Trek. Join us June 15th from 3 – 7 p.m. We’ll have live blues music from the one-and-only Bull Halsey, free snacks and drinks (for both adults and kids), as well as lots of friendly faces ready to swap tales of redesign woe. (And what you can do about it.)
It goes a little something like this…
Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch.
It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are in the process of a website redesign, and the stress of it all is palpable. Even if the design is perfect, even if the new features are killer, and even if the CEO is ecstatic, there’s that gnawing feeling that it all could go wrong with, essentially, the flip of the switch.
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time.
You’ve probably heard competing claims about social media’s impact on Google search rankings, and there’s a good reason for that confusion. The truth is that, even though SEO and social media don’t work together in the traditional sense, they still have a powerful relationship that’s easy to overlook.
Over the course of the past year, we’ve performed digital marketing audits for clients in a range of industries, covering everything from healthcare and catering, to education and family fun. Recently we took the time to compare our findings in the area of technical SEO and discovered that a few key issues showed up again, and again.
Ready or not, the holidays are pretty much here. If this comes as a shock to your system, don’t fret—it’s never too late to optimize! Here are a few last minute tips from our team of digital marketing experts to help you get the most out of Black Friday, Small Business Saturday, and Cyber Monday, as well as the entire holiday season.
In 2017, it’s easy to feel like social media is only for beauty influencers, teenage girls, and washed-up celebrities. But with so many platforms to choose from, there’s one that’s right for your business goals and demographic. Our helpful infographic will show you how to match the social medium to your message.
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well as the strengths and weaknesses of each.