At Pure Visibility, we’re proud of our sustainable business practices. But a few months ago (at the peak of winter and hot beverage consumption), we noticed that we could do more to reduce our paper cup use, especially with easy...
Working in the world of social media at Pure Visibility means that social platform coexistence is always on our mind. Per usual with most things on the Internet, social media networks do not exist in separate silos. The...
It’s exciting to say, with conviction, I made it through my first full month at Pure Visibility. To the hearty veterans in this line of work, this is nothing more than a small blip on the radar of milestones....
If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account...
dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is...
Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a...
So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients. Why? Multi-channel funnel analysis can show how marketing...
In this article, I will lay out what I believe to be a solid set of five first steps for SEO optimizing your new WordPress site. Of course, there is always more SEO to be done, but these five steps...
Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s...
I wanted to explore a new service called Infogr.am that creates semi-interactive infographics. I needed a topic to play around with, so I chose to create a quick introduction to the concepts and themes of international SEO. ...