Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and become more visible online, especially when they have limited time to focus on marketing efforts. This is where hiring an SEO agency to take over …
How a local dental office gained 267% more page one rankings with SEO Read More
For many marketers, a website redesign will be one of the most expensive line items in their budget. Website redesigns can run anywhere between $15,000-200,000+, and companies stand to lose much more if the redesign is handled poorly. Common issues that plague website relaunches, such as changing URL structures and …
Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly important role in how your content is ranked, leaving many marketers scrambling to update their websites. Unfortunately, website redesigns are a significant undertaking for …
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021, …
Math Solver & Practice Problems Markup: What Do They Mean For Education Websites? Read More
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need …
Cookieless Tracking: New Cookie Policies & What They Mean for PPC Read More
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning …
A Step-by-Step Guide To Digital Marketing Planning Read More
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources …
SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the …
SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet Read More
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance …
5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond) Read More
Healthcare is one of the most competitive industries in the United States. With year after year growth, the healthcare industry now makes up more than 17% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $3.8 trillion in 2019. Thousands of brands are …
