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Digital Marketing Blog

Education and commentary on current trends in digital marketing and technology.

In this article, I will lay out what I believe to be a solid set of five first steps for SEO optimizing your new WordPress site. Of course, there is always more SEO to be done, but these five steps are crucial for success. In my experience building dozens of WordPress sites, they aren’t too time consuming either! 1. Pick a Theme that Won’t Hold You Back There are a lot of themes out there that, while “pretty,”...

Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s Paradox. According to Wikipedia, Simpson’s Paradox is “a paradox in which a trend that appears in different groups of data disappears when these groups are combined, and the reverse trend appears for the aggregate data.” Simply put,...

Hey everyone! I wanted to explore a new service called Infogr.am that creates semi-interactive infographics. I needed a topic to play around with, so I chose to create a quick introduction to the concepts and themes of international SEO. Embedded below is my first creation: Well, I hope you enjoyed the infographic. Keep in mind this is only the most basic introduction to international SEO - more information can be found by Googling these strategies. And of...

This quarter, 2013 Q2, we at PV spent many fruitful hours exploring different communication influencers like gender, generation, and behavior. Each of these lunch and learn sessions added new value and dimension to the art of interacting with internal teams and external clients.  Personally I enjoyed and participated in all these sessions, although I must admit the ‘behavior session’ was my favorite! Basically, the entire team took the DiSC assessment, which outlines four major behavior styles: Dominance:...

Just earlier today, Google announced it will soon be reporting ad impressions from the Google Display Network, or GDN, in Google Analytics under the Multi-Channel Funnels report. This new feature is an effort by Google to give advertisers visibility as to how their unclicked ads have an effect on users who eventually convert. Conveniently for Google, it will show advertisers and/or their clients how lucrative advertising in the GDN can be. To enable this feature, you’ll need to...

Experienced PPC’ers know how important it is for the client to understand what is happening with their account. The client may not be familiar with the Conversion Optimizer. Many digital marketing managers may not know exactly what remarketing codes are currently installed on their site. When pulling keyword reports, managing bids, and reading industry blogs about the latest Adwords features is part of your daily routine, it can be tough to remember that marketing managers may...

Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product line – though it can be used much more extensively to increase the clickthrough rates of your ads. Relatively recently Google has been changing how DKI...

AdWords Scripts allows account managers to make automated changes, reports, or alerts using a development environment inside the AdWords interface. Scripts is located under “Bulk Operations” after you log into an account. When Google announced AdWords Scripts I didn’t really pay close attention. I didn’t think I’d ever need to use it: alerts are nice, but I look at my accounts every day, so I don’t need an automated tool to tell me what’s going on;...

What if Google Analytics could tell you every keyword for which your website was in striking distance of a first page or above-the-fold organic placement?  Even for keywords you’ve never considered targeting.  You could probably find a good use for that info, couldn’t you?  I certainly did. Earlier this year, two very smart fellows in Internet marketing industry, A.J. Kohn and Justin Cutroni, described a great way to track organic keyword rankings using events in Google Analytics.  It’s...

Introduction Content Marketing (creation and syndication of original content in order to attract and engage with consumers) is a fairly trend idea right now in the internet marketing world, and for good reason. Over time, SEO has become less about “gaming” Google and more about playing by the rules better than everyone else by offering revelant, useful information to searchers. But getting started with content marketing in a niche you are unfamiliar with can be difficult (certainly more...

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