It’s exciting to say, with conviction, I made it through my first full month at Pure Visibility. To the hearty veterans in this line of work, this is nothing more than a small blip on the radar of milestones....
If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account...
dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is...
Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a...
So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients. Why? Multi-channel funnel analysis can show how marketing...
In this article, I will lay out what I believe to be a solid set of five first steps for SEO optimizing your new WordPress site. Of course, there is always more SEO to be done, but these five steps...
Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s...
I wanted to explore a new service called Infogr.am that creates semi-interactive infographics. I needed a topic to play around with, so I chose to create a quick introduction to the concepts and themes of international SEO. ...
This quarter, 2013 Q2, we at PV spent many fruitful hours exploring different communication influencers like gender, generation, and behavior. Each of these lunch and learn sessions added new value and dimension to the art of interacting with internal teams...
Just earlier today, Google announced it will soon be reporting ad impressions from the Google Display Network, or GDN, in Google Analytics under the Multi-Channel Funnels report. This new feature is an effort by Google to give google display network...