Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction of a second.” Some of the factors Google uses to rank content have been announced to the public. Many others are speculation. Overall, there are […]
Everything You Need to Know About Google Algorithm Updates Read More
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and marketing channels in response to the growing customer desire for video. Unlike text-based content, inserting videos into web pages, social media, emails, and sales outreach
Importance of Videos in B2B Marketing Read More
Data collection is critical to a successful marketing strategy. The more data a marketer has, the more accurately they can target their campaigns, benchmark success, and make informed decisions about future marketing efforts. Unfortunately, the data that is so useful when advertising often comes at the expense of user privacy,
What do app tracking changes mean for marketers? Read More
Pure Visibility recently celebrated 17 years in business! Linda Girard co-founded Pure Visibility in 2005 with a mission to build an SEO company that puts results ahead of tactics, in a time when digital marketing was still relatively new. Today, Pure Visibility is a thriving digital marketing agency specializing in
Q&A with Linda Girard: On Entrepreneurship and Growing a Business Read More
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need
Cookieless Tracking: New Cookie Policies & What They Mean for PPC Read More
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning
A Step-by-Step Guide To Digital Marketing Planning Read More
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan
How to Decide Between a Marketing Agency vs In-House PPC Read More
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased
8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models Read More
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and
How to effectively collaborate with an agency Read More
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the
SEO vendors vs hiring in-house and how to choose an SEO company Read More
