How to Decide Between In-House vs Agency PPC

Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan to increase their PPC budget. While digital advertising is a…

Remarketing lists for search ads: add-on for e-commerce

dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your site that set cookies. These cookies make it possible to target visitors who have already been to your site before: you can modify bids, targeting, and ad messaging based on the pages a visitor has seen in your site.

Google Analytics multi-channel funnel – four-item Venn diagram is misleading

So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients.

Why? Multi-channel funnel analysis can show how marketing campaigns interact with each other to influence behavior and the all-important leads and sales that power our clients’ businesses.