We’re a Premier Google Partner!

Pure Visibility has been a Google-certified company since 2005, throughout its many iterations.So, when Google launched its new Premier Partner program earlier this summer, we were thrilled to learn that Pure Visibility would be among one of the first companies to receive the upgrade!

Remarketing lists for search ads: add-on for e-commerce

dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your site that set cookies. These cookies make it possible to target visitors who have already been to your site before: you can modify bids, targeting, and ad messaging based on the pages a visitor has seen in your site.

AdWords and Bing Ads radius targeting in bulk

Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve ads to anyone nearby without explicitly selecting all of the towns and zip codes you’d like to target, you might specify a radius around your business location.