Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because: It expands your traffic reach (duh). It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions […]
AdWords Management Tips – International targeting Read More
Lately we have received a few questions at Pure Visibility about whether or not a company should buy multiple domain names/extensions and how many variations of their company name is enough. Unfortunately, there is not one simple answer to this question and it really depends on the company. Most of
Why Buy Multiple Domain Extensions? Read More
I joined Pure Visibility in June, 2007 as the new Director of Happiness. After I broadcast my new title via LinkedIn and after the press release was picked up locally, I’ve gotten lots of questions. Who coined the title? Linda Girard, Pure Visibility’s Visionary and Co-Founder, dropped into the chair next
What the Heck is a Director of Happiness? Read More
This is an interesting AdWords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods. Here are three ways to spell the company name Allen Bradley: Allen Bradley AllenBradley Allen-Bradley We are the KeyWord
Google’s AdWords Keyphrase Matching Bug: the Deadly Hyphen Read More
