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Digital Marketing Blog

Education and commentary on current trends in digital marketing and technology.

I wanted to explore a new service called Infogr.am that creates semi-interactive infographics. I needed a topic to play around with, so I chose to create a quick introduction to the concepts and themes of international SEO. ...

This quarter, 2013 Q2, we at PV spent many fruitful hours exploring different communication influencers like gender, generation, and behavior. Each of these lunch and learn sessions added new value and dimension to the art of interacting with internal teams...

Experienced PPC’ers know how important it is for the client to understand what is happening with their account. The client may not be familiar with the Conversion Optimizer. Many digital marketing managers may not know exactly what remarketing codes are...

AdWords Scripts allows account managers to make automated changes, reports, or alerts using a development environment inside the AdWords interface. Scripts is located under “Bulk Operations” after you log into an account. When Google announced AdWords Scripts I didn’t really...

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