SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the …
SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet Read More
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance …
5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond) Read More
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for …
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help …
How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising Read More
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan …
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing their queries on the search bar, most people would rather holler a question …
5 Simple But Effective Strategies to Optimize Your Content for Voice Search Read More
In June 2021, Google will release an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Google to ensure searchers are having the best experience when using its search engine and visiting pages from the …
Google Algorithm Update: Understanding Google Page Experience and Core Web Vitals Read More
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years later it became a month-long commemoration of the ongoing fight for women’s rights in the workplace, at home, and in society. Women have since increased …
8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models Read More
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and …
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the …
SEO vendors vs hiring in-house and how to choose an SEO company Read More
