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Digital Marketing Blog

Education and commentary on current trends in digital marketing and technology.

Experienced PPC’ers know how important it is for the client to understand what is happening with their account. The client may not be familiar with the Conversion Optimizer. Many digital marketing managers may not know exactly what remarketing codes are...

AdWords Scripts allows account managers to make automated changes, reports, or alerts using a development environment inside the AdWords interface. Scripts is located under “Bulk Operations” after you log into an account. When Google announced AdWords Scripts I didn’t really...

Content Marketing (creation and syndication of original content in order to attract and engage with consumers) is a fairly trend idea right now in the internet marketing world, and for good reason. Over time, SEO has become less about “gaming”...

Google recently discontinued Google Website Optimizer (GWO) and replaced it with Analytics Content Experiments. Unlike GWO, Content Experiments does not have an option for multi-variate experiments, only allowing A/B tests. Multivariate experiments usually did not collect enough data to finish...

R is a programming environment that implements the S language. It is typically used for statistical analysis. Unlike MATLAB, R is free! Anyone can download and get started with documentation — and the price is right. If you manage a...

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