Google’s recent emphasis on page experience means your website performance can make or break your organic visibility. User experience and page speed are playing an increasingly important role in how your content is ranked, leaving many marketers scrambling to update their websites. Unfortunately, website redesigns are a significant undertaking for
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021,
Math Solver & Practice Problems Markup: What Do They Mean For Education Websites? Read More
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need
Cookieless Tracking: New Cookie Policies & What They Mean for PPC Read More
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning
A Step-by-Step Guide To Digital Marketing Planning Read More
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources
SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the
SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet Read More
2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance
5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond) Read More
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for
4 Trends in B2B Healthcare Marketing Read More
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help
How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising Read More
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan
How to Decide Between a Marketing Agency vs In-House PPC Read More
