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Digital Marketing Blog

Digital marketing doesn't stand still, and neither do we.

Our blog is where we share what we're seeing, testing, and learning across SEO, PPC, AI search, analytics, and lead generation. You'll find expert insights, practical tips, and fresh perspectives designed to help marketers navigate change, uncover opportunities, and drive better results.

Whether you're managing campaigns, leading a marketing team, or simply trying to keep up with the latest trends, we're here to help you stay visible.

What the Heck is a Director of Happiness?

I joined Pure Visibility in June, 2007 as the new Director of Happiness. After I broadcast my new title via LinkedIn and after the press release was picked up locally, I’ve gotten lots of questions. Who coined the title? Linda Girard, Pure Visibility’s Visionary and Co-Founder, dropped into the chair next […]

Google’s AdWords Keyphrase Matching Bug: the Deadly Hyphen

By Pure Visibility

This is an interesting AdWords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods. Here are three ways to spell the company name Allen Bradley: Allen Bradley AllenBradley Allen-Bradley We are the KeyWord

Google’s AdWords Keyphrase Matching Bug: the Deadly Hyphen Read More