Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue.
Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns.
A PPC consultant experienced in Amazon Advertising can help you navigate your options, set up your campaigns, and manage them for ongoing success.
At Pure Visibility, our data-driven strategies provide a strong ROI by attracting the right traffic to your site (those ready to buy), which boosts your overall revenue.
Unlike other agencies, our campaigns are managed by career digital advertising experts, not an automated system.
Here’s what you need to know about Amazon Advertising:
What is Amazon Advertising?
Amazon Advertising encompasses a variety of digital advertising solutions offered by the ecommerce website Amazon.
Options for advertising on Amazon
As one of the largest ecommerce platforms, Amazon offers a variety of digital advertising options to help its sellers become more visible on its platform.
This includes:
- Amazon DSP
- Amazon Live
- Custom advertising solutions
- Sizmek Ad Suite
- Sponsored Brands
- Sponsored Display
- Sponsored Products
- Video ads
At Pure Visibility, we choose the self-service options that will work best for your marketing goals and manage them for ongoing success, whether we’re promoting your products or building awareness with Sponsored Brands and display.
How to use Amazon Advertising
The advertising solutions that work best for you will depend on your campaign objectives, industry, and budget.
Some of Amazon’s advertising products — such as Sponsored Display, Sponsored Products, Sponsored Brands, and Stores — are self-service. Others are run through Amazon’s DSP (demand-side platform). According to Amazon, those ads “can be managed independently or with an Amazon Advertising account executive.”
To successfully manage Amazon ads, a marketer needs experience in search ads, shopping ads, and CPC models. Knowing what to optimize is critical to getting the results you want within your advertising budget.
How much is Amazon Advertising minimum spend?
Your minimum spend for Amazon Advertising can vary widely depending on the advertising solutions you use and how those solutions are priced. Sponsored options, for example, are cost-per-click (CPC), while “display ad and video ad campaigns can vary depending on format and placement,” according to Amazon.
In addition to ad spend, you may also pay someone to manage your Amazon Advertising campaigns. Most PPC agencies charge a one-time setup fee to create and/or configure the accounts on your chosen platform(s).
Ongoing management is usually based on a percentage of ad spend, but can also be a set fee, depending on the type of work being done. At Pure Visibility, we pride ourselves on transparent pricing, and our base price starts at $2500 per month.
Pure Visibility’s approach to Amazon Advertising
Our digital advertising contracts include everything you need to quickly increase qualified traffic to your website, without a long-term commitment.
Your project begins with a detailed intake survey and discovery session with the Pure Visibility team, where you teach us about your business offerings, goals, and target audience. We research which Amazon Advertising products will be most effective for your message, market, and budget, and collaborate with you and your team to define KPIs and campaign management goals.
As part of our discovery and setup process, we conduct a PPC audit of your existing ad accounts, and conduct keyword research. Your campaigns will be managed and regularly optimized by career experts to keep ads fresh and relevant, while also maximizing your ROI. Monthly custom reporting tailored to your business goals allows you to track the success of your campaigns and make data-driven decisions on your overall strategy.
