Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and drive more traffic.
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow.
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and digital advertising — but what if you can’t handle all…
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger worries, we want you to know that, when it comes…
As the year comes to a close, we want to thank our readers and subscribers for their continued interest in our take on digital marketing. We’ve shared lots of great insights on our blog this year, so we are recapping our top 5 posts of 2019.
Perhaps you’ve tried SEO before with less-than-stellar results. Or maybe you’re finding it hard to justify the expense in an ever-tightening marketing budget. And, if your Google Ads campaigns are particularly successful, it may seem like an unnecessary and redundant effort. No matter where you stand, it’s understandable to evaluate if your investment in SEO is actually worth it.
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.
The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO competitor analysis provides valuable insights about where you stand in…
Social media management can be complex and time-consuming, especially when you operate across multiple platforms. To have the most effective social media strategy possible, you should consider using a social media planner to organize your content. This well help you ensure that your team is following best practices, and that your efforts tie back to your marketing goals.
Every marketer has experienced it at one point or another: a blog post, once carefully crafted and optimized, now sits stagnant in the search results. You have a feeling it’s not living up to its full potential, but aren’t sure how to give it the boost it needs.
