Digital Marketing

How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator

Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries.   Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels

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How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising

Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help

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SEO vendors vs hiring in-house and how to choose an SEO company

With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the

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