Just keep marketing

Why you shouldn’t cut marketing when sales are down

When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing efforts, your online visibility can take a major blow. You risk dropping off the radar of potential clients — and setting yourself up for a competitive disadvantage — by dropping out of the search results. Companies that need to reduce their budget should do so strategically, and prioritize sales-boosting marketing strategies.

Is SEO worth it? 11 common concerns on the value of SEO

Perhaps you’ve tried SEO before with less-than-stellar results. Or maybe you’re finding it hard to justify the expense in an ever-tightening marketing budget. And, if your Google Ads campaigns are particularly successful, it may seem like an unnecessary and redundant effort. No matter where you stand, it’s understandable to evaluate if your investment in SEO is actually worth it.

digital marketing channels for property managers

Property management marketing: top considerations for promoting apartments and housing rentals online

With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.

How to do an SEO competitor analysis

The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO competitor analysis provides valuable insights about where you stand in…

A few of our favorite things: the best SEO audit tools

Through our process of developing our Visibility Audit, we worked with dozens of online SEO tools to find the right combination of data points we needed to perform our analysis. Some of the tools we had already used for years, while others we discovered while looking for more efficient ways to get the job done. Either way, it was hard to choose from such a robust field of SEO applications, both paid and free.