Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your …
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels …
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator Read More
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and marketing channels in response to the growing customer desire for video. Unlike text-based content, inserting videos into web pages, social media, emails, and sales outreach …
Nowadays, digital marketing has become just marketing. Digital is necessary. Digital is mandatory. Digital is quickly changing. To remain competitive in a constantly evolving digital landscape, you’ll need to strategically grow and scale your marketing team. Each team member should help expand your reach by growing your influence and capturing …
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning …
A Step-by-Step Guide To Digital Marketing Planning Read More
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for …
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know where to start with Amazon’s many advertising products and can quickly squander budget on low-performing campaigns. A PPC consultant experienced in Amazon Advertising can help …
How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising Read More
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help you achieve your goals. Partnering with an outside agency can provide you with new resources and expertise. Like any good partnership, it takes effort and …
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the …
SEO vendors vs hiring in-house and how to choose an SEO company Read More
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time. It’s hard to …
Digital Marketing Resources for Beginners (…and Beyond) Read More
