Pure Visibility’s Ecommerce PPC Holiday Guide The holiday season is an important time for ecommerce businesses as they face an increase in the number of consumers searching for gift ideas and deals. Holiday periods like Black Friday and Cyber Monday represent huge opportunities for online retailers to drive sales and […]
The Holiday Season Is Coming: Are Your PPC Campaigns Ready? Read More
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The issue could be with your landing page design. Landing pages are one of the most important elements in any digital marketing strategy – they can
Landing Page Best Practices to Boost Conversions Read More
Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies. Although it may feel counterproductive at first, marketing managers who want
How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC Read More
Running pay-per-click (PPC) campaigns on Google Ads can be a great way to drive traffic and conversions, but it can be challenging to measure success and prove ROI to superiors. Many marketers struggle to understand how to track campaigns effectively and communicate the results to stakeholders. Whether you’re just getting
PPC Metrics for Measuring Campaign Success Read More
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your
Importance of Analytics for PPC Campaigns Read More
Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively. This can lead to poor PPC strategies that waste budget and provide a poor return on investment. To help you make the most of your
When should you use branded vs non-branded keywords in paid ads? Read More
Data collection is critical to a successful marketing strategy. The more data a marketer has, the more accurately they can target their campaigns, benchmark success, and make informed decisions about future marketing efforts. Unfortunately, the data that is so useful when advertising often comes at the expense of user privacy,
What do app tracking changes mean for marketers? Read More
What Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need
Cookieless Tracking: New Cookie Policies & What They Mean for PPC Read More
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for
4 Trends in B2B Healthcare Marketing Read More
