digital marketing channels for property managers

Property Management Marketing: Top Considerations for Promoting Apartments and Housing Rentals Online

With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.

We’re a Premier Google Partner!

Pure Visibility has been a Google-certified company since 2005, throughout its many iterations.So, when Google launched its new Premier Partner program earlier this summer, we were thrilled to learn that Pure Visibility would be among one of the first companies to receive the upgrade!

Remarketing lists for search ads: add-on for e-commerce

dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your site that set cookies. These cookies make it possible to target visitors who have already been to your site before: you can modify bids, targeting, and ad messaging based on the pages a visitor has seen in your site.

AdWords and Bing Ads radius targeting in bulk

Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve ads to anyone nearby without explicitly selecting all of the towns and zip codes you’d like to target, you might specify a radius around your business location.

AdWords ad testing: Simpson’s paradox and aggregating stats

Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s Paradox.
According to Wikipedia, Simpson’s Paradox is “a paradox in which a trend that appears in different groups of data disappears when these groups are combined, and the reverse trend appears for the aggregate data.” Simply put, when you combine data for ad groups, you may draw the opposite conclusion than you should, picking poorer performing ads over better performing ads.

Keep it simple – explaining PPC to clients

Experienced PPC’ers know how important it is for the client to understand what is happening with their account. The client may not be familiar with the Conversion Optimizer. Many digital marketing managers may not know exactly what remarketing codes are currently installed on their site. When pulling keyword reports, managing bids, and reading industry blogs about the latest Adwords features is part of your daily routine, it can be tough to remember that marketing managers may not get down to this level of detail within paid search.

Google AdWords dynamic keyword insertion changes

Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product line – though it can be used much more extensively to increase the clickthrough rates of your ads. Relatively recently Google has been changing how DKI can be used, and it can cause major problems for advertisers who rely heavily on it.