How a unique university program used a strategic Google Ads campaign to drive 91% more traffic

Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting from scratch. Why PPC is important PPC is a digital…

How PPC and SEO work together

How PPC and SEO work together to own page one

There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many marketers believe that one is inherently better than the other,…

digital marketing channels for property managers

Property management marketing: top considerations for promoting apartments and housing rentals online

With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how to optimize their efforts.

Remarketing lists for search ads: add-on for e-commerce

dWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your site that set cookies. These cookies make it possible to target visitors who have already been to your site before: you can modify bids, targeting, and ad messaging based on the pages a visitor has seen in your site.