SEM/PPC

How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC

Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies.  Although it may feel counterproductive at first, marketing managers who want

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How a pharma sciences company boosted conversions 500% in five months with optimized Google Ads

Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources

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