SEM/PPC

Google Ads Landing Page Experiments For Local Businesses When you have a large Google Ads account advertising a large number of business locations, some of which are near each other, it can be challenging to properly promote each location as a group, while emphasizing the most relevant businesses to a

Finding Incremental Lift With Geo-Experiments When we run ads, we want to know that the ads are producing conversions that our business wouldn’t otherwise get. Since there is so much overlap between organic and paid listings in Google Ads, it isn’t always clear how many additional conversions we’re actually getting

Google will frequently disapprove products in a Google Merchant Center feed through automated checks. This can happen even if there aren’t really any problems. One common example is the “Unable to view store on desktop” error. Google’s bot will crawl a landing page for a product and for one reason

When Google launched Performance Max (PMax) – a nearly fully automated campaign type in Google Ads that targets users across Google’s entire inventory – it was bolstered by general enthusiasm for AI and an eagerness to adopt new tech that promised to reduce work hours while improving performance. For those

Managing a successful Google Ads account for multifamily requires a balance between Google’s AI offerings and basic search campaigns. There are some simple clues to know if your accounts have struck the right balance, or if they require an overhaul. Here’s a list of pitfalls for multifamily paid search accounts