Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on investment in digital marketing. According to Brain Labs Digital, 74% of brands say PPC ads are a huge driver for their business and most plan […]
How to Decide Between a Marketing Agency vs In-House PPC Read More
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time. It’s hard to
Top 10 Digital Marketing Resources for Beginners (…and Beyond) Read More
Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget. This is where PPC consultants who have the expertise to maximize a campaign’s potential
How a Property Management Company Boosted Leads for Rentals by 89% Read More
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced? Read More
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many
How PPC and SEO Work Together to Own Page One Read More
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how
Property Management Marketing: How to Promote Apartments and Housing Rentals Online Read More
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well as the strengths and weaknesses of each. Take the mystery
Stop Gambling on Your Digital Ads: Choose the Right Ad Type Every Time Read More
Pure Visibility has been a Google-certified company since 2005, throughout its many iterations. So, when Google launched its new Premier Partner program in 2016, we were thrilled to learn that Pure Visibility would be among one of the first companies to receive the upgrade! What is a Premier Google Partner?
Pure Visibility is a Premier Google Partner Read More
If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account where mobile traffic is significant, you want to target visitors
Managing Mobile URLs and Their Use in Paid Search Ads Read More
