Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget. This is where PPC consultants who have the expertise to maximize a campaign’s potential …
How a Property Management Company Boosted Leads for Rentals by 89% Read More
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online because no one knows to look for them yet. Fortunately, there are ways to use pay-per-click (PPC) campaigns to drive awareness, even if you’re starting …
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and …
Digital Marketing Pricing: What Does SEO Cost? How is PPC Priced? Read More
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many …
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how …
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well as the strengths and weaknesses of each. Take the mystery …
Stop Gambling on Your Digital Ads: Choose the Right Ad Type Every Time Read More
Pure Visibility has been a Google-certified company since 2005, throughout its many iterations. So, when Google launched its new Premier Partner program earlier this summer, we were thrilled to learn that Pure Visibility would be among one of the first companies to receive the upgrade! What is a Premier Google …
If you’re running an AdWords account and haven’t set your mobile bid adjustment to -100%, there’s a good chance your ads get a significant amount of mobile traffic – especially if your business is local and consumer-oriented. In any account where mobile traffic is significant, you want to target visitors …
Managing Mobile URLs and Their Use in Paid Search Ads Read More
AdWords now offers remarketing lists for search ads (RLSA). Previously, remarketing was only available for targeting ads to the display network. But now, account managers can use lists to target visitors on Google Search. The way remarketing typically works is you place some tracking scripts on the pages of your …
Remarketing Lists for Search Ads: Add-on for Ecommerce Read More
Radius targeting basics Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve …
