Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a pay-per-click (PPC) campaign in these situations, especially with a limited budget.
This is where PPC consultants who have the expertise to maximize a campaign’s potential can make a big impact. An expert can optimize a mediocre campaign to perform its best, with simple strategic tweaks, rather than a complete overhaul.