Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s Paradox. According to Wikipedia, Simpson’s Paradox is “a paradox in …
AdWords Ad Testing: Simpson’s Paradox and Aggregating Stats Read More
Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product …
Google recently discontinued Google Website Optimizer (GWO) and replaced it with Analytics Content Experiments. Unlike GWO, Content Experiments does not have an option for multi-variate experiments, only allowing A/B tests. Multivariate experiments usually did not collect enough data to finish in a reasonable time period, unless you defined a conversion …
Google Analytics content experiments with templates Read More
Google AdWords and Microsoft adCenter paid search platforms have similar trademark policies, here are the policy summaries: Summary of AdWords policy Summary of adCenter policy Policies vary by the country of interest, but the gist of it for the U.S. is that you can bid on competitors’ trademarks, but you …
Competitor trademark bidding in AdWords and AdCenter Read More
R is a programming environment that implements the S language. It is typically used for statistical analysis. When I was in college, quite a while back now, we used to use MATLAB a lot and R kind of reminded me of MATLAB (I have since used MATLAB all of zero …
I bet you thought that once you graduated school that you were done with having to worry about people evaluating and grading your writing. Well, think again! Google evaluates and classifies the reading level for each of your pages into one of the following three buckets: Basic Intermediate Advanced The …
Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because: It expands your traffic reach (duh). It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions …
Lately we have received a few questions at Pure Visibility about whether or not a company should buy multiple domain names/extensions and how many variations of their company name is enough. Unfortunately, there is not one simple answer to this question and it really depends on the company. Most of …
I joined Pure Visibility in June, 2007 as the new Director of Happiness. After I broadcast my new title via LinkedIn and after the press release was picked up locally, I’ve gotten lots of questions. Who coined the title? Linda Girard, Pure Visibility’s Visionary and Co-Founder, dropped into the chair next …
This is an interesting AdWords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods. Here are three ways to spell the company name Allen Bradley: Allen Bradley AllenBradley Allen-Bradley We are the KeyWord …
Google’s AdWords Keyphrase Matching Bug: the Deadly Hyphen Read More
