Pure Visibility’s Own Page One methodology combines multiple forms of online marketing, offline marketing, and web analytics to inform a comprehensive, integrated Internet marketing strategy. Our mission is to help you use the Internet to connect with customers and then build long-term relationships with them by intelligently leveraging the ever-increasing variety of Internet technologies. Founders Linda Girard and Catherine Juon were pioneers in search engine marketing in 1997 and founded Pure Visibility in 2005. Since then Pure Visibility, based in Ann Arbor, Michigan, has served over 40 customers ranging from small start-ups to billion dollar utilities and leading national franchises. In an exploding industry, Pure Visibility’s practices are built on the ever-growing experience of the principals, who remain hands-on practitioners, and ongoing collaboration with other industry leaders.
Linda Girard, Visionary & Co-Founder
Linda Girard is co-founder and visionary of Internet marketing firm Pure Visibility, responsible for leading the aggressive growth and business direction of the company. Prior to founding Pure Visibility, she ran a search engine optimization business and retained her clientele as the business changed and broadened. A self proclaimed “Internet geek”, she gained a Bachelor of Science in Psychology and Telecommunications at Eastern Michigan University unknowingly preparing her for the Internet before its existence. For over ten years, her energy and enthusiasm for all things search engine marketing has been impossible to miss!
In 2008, Linda was recognized by the National Association of Women Business Owners as one of the “Top 10 Women in Business in Michigan”. Linda is a contributor to Create Magazine and former president of the Ann Arbor Ad Club, where she currently serves as education chair. In addition, she serves on the Ann Arbor Chamber Board of Directors, on Eastern Michigan University’s CIS Advisory Board, and on Michigan Innovators’ Board of Directors. Linda is also a judge for the annual international WebAward competition for web site development.
Catherine Juon, Catalyst & Co-Founder
Catherine discovered the power of the Internet back in the days of IRC and UseNet while teaching abroad in the early 1990’s. In fact, she has one of those “Internet changed her life” stories. A Russian Listserv drew her to Moscow to meet a group of students from Eastern Michigan University, one of whom she later married and followed to Michigan (after keeping up a long-distance romance via CompuServe and a Vax terminal).
Since then, technology and the Internet have continued to be a powerful influence in her life, including a stint at the Engineering Information Systems department at Ford where she learned HTML in order to build out the department’s first website. She soon parlayed this experience into her own company, Stretch Media. This is where Catherine’s long love-affair with search marketing began and where she helped clients such as Service Brands International gain visibility online. She was tapped to speak about search marketing for the Ann Arbor Ad Club in 1998 just as Google was coming on to the scene. The biggest industry revolution during those early years was pay-per-click advertising, which continues to be a HUGE driver of business for the clients of Pure Visibility.
(You’ll have to ask Catherine to do her HUGE impression when you see her.)
Catherine has served on numerous professional boards including the Ann Arbor Ad Club and Society for Technical Communication, and has served as a guest judge for the Addy Awards in Cleveland, OH. Outside of business, Catherine enjoys economic development and is also an honorary board member of Great Commission Air (www.greatcommissionair.org), an Ann Arbor based organization providing humanitarian relief through emergency air transport within Guatemala.
Pure Visibility Inc.
201 S. Main St.
Fifth Floor
South Main Street
Ann Arbor, Michigan 48104
(734) 213-8100
