About Us
Founded in early 2005 and here to stay, Pure Visibility was born in the research University town of Ann Arbor, Michigan, yet we enjoy global reach and expertise. We are passionate about certifications – only two other companies in the world have our combination of honors.
- We hold four qualifications by Google – Google AdWords Certified Partner, Google Analytics Authorized Consultant, Google Website Optimizer Authorized Consultant, and Urchin Authorized Reseller.
- Additionally, we are a certified Yahoo! Web Analytics Consultant and a Search Engine Marketing Professional Organization member.
We partner with you to optimize your online sales engine™ through increasing your site’s visibility to prospective clients, maximizing the website’s ability to turn visitors into leads, and hooking up your website to your Customer Relationship Management to monitor the path from marketing outreach through on-site behavior to a sale.
By increasing your web leads, phone calls, and sales, we maximize your growth and make the business case for renewing our engagement impossible to deny.
Our Core Values
We connect strategy to detail, simply and accurately. Our core values are as follows.
Bring the Fun!
Google-themed Birthday Cake for PV July Birthdays
We love interesting, challenging work and are always learning. We love analyzing Internet marketing data and work hard at what we do. Our analysts are inherently prone to questioning one another’s assertions, looking for the underlying truth, or the “right” answer, and this playful (yet highly technical) banter permeates our office.
Connect and Empower
When we say “connect and empower,” we mean:
- Connecting to our clients and in turn helping clients connect to their customers, and
- Empowering our clients by sharing helpful resources, giving them strategic data they need to make decisions to enable these connections.
PV team volunteering at Ann Arbor's Food Gatherers (a food bank)
Our work naturally creates these connections and challenges other organizations to change. We provide a support system for the people acting as change agents, enabling these change agents to excel and reach their goals.
Learn and Teach
Pure Visibility's Measurement Team Lead introduces Linda Girard at the Internet User Experience conference
As consultants, our job is to keep up with industry trends and separate important new platforms and ideas from noise and hype. Everyone has their own job to do, and mastering the intricacies of search engine marketing is our responsibility to our clients.
Yet, we are loathe to deliver our requirements or data reports in a cryptic, or circular fashion. To implement our recommendations, people need to have enough information to be convinced it is the right thing to do. Easy-to-read, visual boardroom-ready reports and slide decks are the standard at Pure Visibility.
We love to explain what exactly it is that we do, and how we do it, to those clients who want to gain a better grip on what is happening behind the scenes with their project.
Solve Simply
Simplest way to identify a PV analyst? Look for Argyle.
Solving simply means relying on existing tools where they apply, and including new tools (made or purchased) where we see gaps. It means thinking long and hard to tell the short, practical version of the story rather than the long, rambling one.
We strive to use the appropriate tool for the job whenever possible: never use an elephant to swat a fly. As a rule of thumb, we avoid complication, over-architecting, and over-analyzing.
Driven to Improve
We can’t help but want to make things better. We constantly think about how to add value to all that we do, every day. Whatever the activity, we actively seek out opportunities that will specifically improve our processes, our clients’ results, and thereby the value we provide.
The Pure Visibility team celebrates bike to work day at a team member's bike locker.
This is a core value that comes naturally and complements the Solve Simply core value. (You may have realized that the Pure Visibility drive to improve permeates many of our other core values as well, as we learn, share, connect, grow, teach, and empower others.)
With each new project, we start by asking “why” type of questions, taking a step back and questioning previous results or questioning the way things have been done in the past. Is there a better way to achieve the project goals? Either a better method or a way to get better results?
We strive to not fuss over inconsequential details that don’t drive value. But we do tend to obsess over improvements that can drive either the bottom line or top line for our customers.
