Five years old and here to stay, Pure Visibility was born in the research University town of Ann Arbor, Michigan, yet we enjoy global reach and expertise. We are passionate about certifications – only two other companies in the world have our combination of honors.

• We hold four qualifications by Google – Google AdWords Certified Partner, Google Analytics Authorized Consultant, Google Website Optimizer Authorized Consultant, and Urchin Authorized Reseller.
• Additionally, we are a certified Yahoo! Web Analytics Consultant and a Search Engine Marketing Professional Organization member.

We partner with our clients to optimize their online sales engine™ through increasing their site’s visibility to prospective clients, maximizing the website’s ability to turn visitors into leads, and hooking up the website to their Customer Relationship Management to monitor the path from marketing outreach through on-site behavior to a sale.

By increasing your web leads, phone calls, and sales, we maximize your growth and make the business case for renewing our engagement impossible to deny.

Our Core Values

Pure Visibility prides itself on being a woman-owned business with a deep and abiding commitment to growth and a sense that the only way to reach our larger goals will be to partner with our team, our clients, our clients other partners, and organizations in our community.

Since 2008, Pure Visibility’s founders have led our team through a strategic goal and tactic-definition process based on Verne Harnish’s Rockefeller Habits and Gazelles process. Using this process with our microcosm team and the entire company, we set, revisit, and track progress on quarterly, annual, and 3-5 year goals. We know the sky is the limit, and that only careful planning and discipline will get us there.

We have defined five core values that are essential to our corporate culture: Create a Bright Future, Do the Right Thing, Behold the Power of Team, Improve Continuously, and Lead by Example.

Create a Bright Future

We believe that it is the responsibility of all of us, each team member on a client project, each participant in a Pure Visibility internal process, each denizen of the planet Earth to take ownership of our common future and work together to improve it.

To this end, we have elected to do “values driven” quarterly team events where we offer our services to charity as a team to celebrate Pure Visibility events. Past charities have included the Ann Arbor Art Center and Food Gatherers.

The story of this core value is actually an illustration of another (“improve continuously”). We started with “Believe in a Bright Future”, which acknowledged that the visioning process and a splash of optimism and good humor is essential for making a bright future happen. However, we came to the conclusion that it took more than “belief”, so we changed this core value to be more active and focused on the creative process in hatching the goodness to come.

Do the Right Thing

One common trait among Pure Visibility’s founders and many on the team is the strength of “responsibility.” We know this from taking StrengthsFinder 2.0 tests, but its also pretty obvious day-to-day around the office. We’re quick to own up to mistakes we make and do what we need to do to set things right. We’re also careful about our impact on the larger world. We partner wholeheartedly with whomever our clients bring to the table. We do what we can to minimize the impact of our actions on the environment – through green commuting and car-sharing.

Behold the Power of Team

While we are a group of accomplished and ambitious individuals, we are unified in a belief that none of us are as smart or as careful or as creative as we are as a team. We assign a diverse team on each project, to benefit from the many perspectives and range of experience within the larger group. On a smaller project, we might staff it with a single analyst, but assign a different analyst as that analyst’s QC backup, and involve a relationship manager to provide a different pair of eyes on deliverables and communication. In the cases where we hit a roadblock, we invite the larger team to help brainstorm potential solutions in one of our bi-monthly “Ninja Lunch & Learn” events where we’ll share new developments or collaborate to resolve client issues.

Improve Continuously

The landscape of Search Engine Marketing is ever-changing. And, all of us here at Pure Visibility would be bored and sad to do the same thing all the time. So, we picked an ever changing field and are excited to be constantly learning and refining our process. We are process geeks: nothing makes us happier than a list of steps, a checklist, or a flow chart. What this means to our clients is we come to each meeting with a few ideas to increase conversions, change up the bidding or the ad copy, or tweak the message in a social media campaign to improve results.

Lead by Example

We’re a consulting company, so some of our work is telling other folks what to do with their websites. In many cases, we help implement our recommendations, but in other cases, we can only advise the implementors on what to do, leaving the how up to them. We like to follow our own best practices, so that we avoid hypocrisy and “do as I say, not as I do”.
So, when we advise our clients to have a blog, use Twitter or Facebook, it is because we’ve tried it and found these venues effective. When we advise our clients to track their leads coming into the CRM by the referring market channel (e.g. direct, referral, PPC, organic search), and that it helps clarify marketing effort and investments, it is because we’ve tested the system on ourselves and found that it works.

And, lead by example is as much a core value to guide internal behavior as it is how we work with our clients and partners. Just like “Create a Bright Future,” it encourages individual responsibility to enact the change they’d like to see within the company and in the larger world.