Microsoft Ads Management: Expand Your Paid Search Reach
Google isn’t the only place your customers search. Microsoft Ads gives your business another opportunity to reach potential customers across Microsoft’s search ecosystem. Pure Visibility develops and manages Microsoft Ads campaigns that expand your reach, capture qualified traffic, and deliver measurable results.
Supercharge Your Digital Visibility With Our Microsoft Ads Experts
Reach customers beyond Google
Your potential customers don’t all use the same search engine. Microsoft Ads gives your business an opportunity to reach additional searchers and expand the visibility of your paid search strategy.
Connect with high-intent searchers
Microsoft Ads puts your business in front of people actively searching for products and services like yours. We develop campaigns around relevant search intent so your advertising budget is focused on meaningful opportunities.
Extend your PPC investment
Microsoft Ads can complement your Google Ads campaigns rather than requiring an entirely separate strategy. We use insights from your broader PPC program to identify opportunities and determine where Microsoft advertising can add value.
Microsoft Ads Management: The Pure Visibility Process
Our digital advertising contracts include everything you need to generate more leads or sales from your website, without a long-term commitment.
Discovery
Our Microsoft Ads management process begins with a detailed intake survey and discovery session with you and your team.
You’ll share detailed information about your business offerings, goals, target audience, and existing PPC efforts. We’ll use that information to determine how Microsoft Ads can complement your overall paid search strategy.
Strategy Planning
Keyword research, competitor analysis, audience research, and conversion tracking help us map out a strategy for your Microsoft Ads campaigns.
We’ll identify the campaign types, targeting, messaging, budget, and bidding approach that make the most sense for your business. You’ll have an opportunity to review our recommendations before we build and launch your campaigns.
Optimization & Management
Your campaigns are managed by career digital advertising experts, not an automated system.
We actively monitor search terms, ads, bids, budgets, audiences, and conversions. We use performance data to identify opportunities and make ongoing adjustments designed to improve your campaign results.
Monthly Reporting
Understand how your Microsoft Ads campaigns perform against your business goals with custom reports and dashboards.
Once a month, we’ll meet to review your results and discuss what the data means for your broader PPC strategy.
PPC Management Services
Case Studies
Explore PPC success stories
We’ve worked with clients across industries to develop data-driven PPC strategies designed to generate meaningful business results.
Why Choose Pure Visibility for Microsoft Ads?
Microsoft Ads can provide valuable reach beyond Google, but getting the most from the platform requires more than simply duplicating your Google campaigns.
As a Microsoft Advertising Partner, Pure Visibility understands how to develop and manage campaigns specifically for the Microsoft Ads environment. We evaluate your audience, search behavior, competition, and business goals to determine where Microsoft Ads can complement your broader paid search strategy.
Our PPC experts continuously monitor performance, identify opportunities, and make informed optimizations to help you get more from your advertising investment. Whether Microsoft Ads is an important part of your paid search strategy or an opportunity you’re just beginning to explore, we’ll help you determine how the platform can support your goals.
FAQs
Read through some commonly asked questions about Microsoft Ads management, or contact us directly to learn more.
Why should I use Microsoft Ads if I’m already using Google Ads?
Microsoft Ads can help expand your paid search reach beyond Google and provide access to additional searchers. Whether it makes sense for your business depends on your audience, goals, budget, and existing PPC performance.
Are Microsoft Ads cheaper than Google Ads?
Costs vary by industry, competition, keyword, and audience. Microsoft Ads can sometimes have lower costs per click, but we focus on the quality and value of the traffic generated rather than simply pursuing the cheapest clicks.
Can you manage both Google Ads and Microsoft Ads?
Yes. Managing both platforms can create a more coordinated paid search strategy and allow us to evaluate where your advertising investment is generating the strongest results.
Can you manage an existing Microsoft Ads account?
Yes. We can evaluate an existing account, identify opportunities for improvement, and develop a strategy based on your business goals.
How long does it take to see results from Microsoft Ads?
Microsoft Ads can begin generating traffic and conversions shortly after launch, but ongoing optimization is important to determine what works best for your business and audience.
How quickly can you launch Microsoft Ads campaigns?
Microsoft Ads campaigns usually launch about four weeks from Discovery. This gives our experts adequate time for research, account setup, conversion tracking, and building out campaigns.
Enhance Your Digital Marketing Strategy Today
Contact Pure Visibility for Microsoft Ads management services that expand your paid search reach and help you make the most of your advertising investment.
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