PPC Case Study:
How Percipio Health Accelerated Pipeline Growth Through Strategic PPC Launch
A strategic PPC team can help transform your brand into a lead-generation engine by combining data-driven strategies that support long-term growth.
Percipio Health
Percipio Health is an emerging healthcare technology company transforming population health management through AI-powered, smartphone-based remote monitoring. Its platform helps providers, health systems, and payers identify rising and high-risk populations earlier, automate care planning, and expand access to care without the traditional cost and logistical burden of device-based remote patient monitoring.
- 10x reduced technology costs
- $28.4M estimated annual cost of care reductions
- AI-driven device-less health monitoring solution
The Challenge: Turning Their New Website Into A Source of Qualified Leads
As a newly launched healthcare technology company, Percipio Health was entering the market with a highly innovative but complex offering. While their AI-powered, device-less remote monitoring platform had strong potential across both provider and payer markets, that breadth also created a significant marketing challenge: they needed to clearly communicate value to multiple distinct audiences with very different priorities.
At the same time, their website was brand new and not yet contributing meaningfully to pipeline growth. Most early demand generation was still dependent on industry conferences and direct outreach, limiting their ability to scale.
Tracking & Infrastructure
We set up Google Tag Manager, added lead form tracking, and linked Google Ads & GA4.
Reporting & Optimization
We built a Looker Studio dashboard including a weekly stakeholder summary and monthly performance.
Campaign Creation
We launched Google Ads and LinkedIn campaigns designed to balance lead generation with awareness.
Our Approach: Building a Full-Funnel Strategy To Drive Scalable Lead Generation.
We built and launched a focused paid media and measurement strategy designed to quickly turn Percipio’s new website into a performance-driven lead generation engine. This included establishing a clean conversion-tracking foundation, integrating CRM and ad platforms to achieve full-funnel visibility, and developing separate audience strategies for both payer and provider segments. From there, we deployed Google and LinkedIn campaigns supported by structured messaging, remarketing audiences, and continuous optimization. To ensure transparency and scalability, we implemented detailed reporting dashboards and regular performance reviews to align spend, results, and pipeline impact from day one.
Tracking & Infrastructure
We began by auditing and strengthening Percipio’s analytics environment to ensure accurate measurement from day one. This included setting up Google Tag Manager, validating Google Analytics tracking, linking Google Ads with analytics, and integrating HubSpot to capture and track key conversion events. The goal was to create a reliable data foundation that could clearly attribute leads and inform optimization.
Reporting & Optimization
To maintain transparency and guide ongoing decision-making, we implemented a structured reporting system using Looker Studio. This included both weekly stakeholder summaries and monthly performance dashboards, providing visibility into spend, lead performance, and conversion trends. These reporting layers ensured alignment across teams and enabled data-driven optimization conversations.
Campaign Creation
With the foundation in place, we launched coordinated campaigns across Google Ads and LinkedIn to quickly generate qualified traffic. Keyword strategy, audience segmentation, and creative messaging were developed collaboratively to reflect Percipio’s value proposition. The campaigns were designed to balance immediate lead generation with early-stage market awareness.
Results: Percipio Health Exceeds Projected Lead Volume & Cost Per Conversion
Within the first month of launch, Percipio significantly outperformed performance expectations, exceeding projected lead volume by 63% while achieving a 36% lower cost per conversion than forecasted. Momentum continued into month two, with Google Ads driving a further 31% increase in leads, signaling strong early scalability across campaigns.
Importantly, lead quality matched volume growth, with qualified prospects coming from both Google Ads and LinkedIn across payer and provider audiences. This created a steady flow of sales-ready conversations for Percipio’s team and validated the effectiveness of the dual-audience targeting strategy.
As a result, Percipio’s website quickly evolved from a new digital presence into a meaningful and measurable contributor to pipeline growth, giving their leadership team confidence in both the channel performance and long-term demand generation strategy.
Key Outcomes Include:
- Exceeded Lead Projections in Month One:
- In the first month of campaigns, Percipio surpassed projected lead volume by 63%, significantly accelerating early pipeline development beyond initial expectations.
- Improved Cost Efficiency:
- The campaigns delivered strong efficiency gains, achieving a 36% lower cost per conversion than forecasted, improving the overall return on paid media investment.
- Continued Month-Over-Month Growth:
- Momentum carried into the second month, with Google Ads driving an additional 31% increase in leads, demonstrating early scalability and consistent demand generation.
- Qualified Leads Across Key Audiences:
- Leads were generated from both Google Ads and LinkedIn, reaching both payer and provider audiences. This resulted in a steady flow of qualified prospects aligned with Percipio’s core buyer segments and sales priorities.
Percipio’s success demonstrates how the right paid media strategy can rapidly transform a newly launched website into a powerful lead generation engine. By combining strategic targeting, conversion-focused infrastructure, and performance-driven optimization, we helped Percipio build credibility, generate qualified leads, and create meaningful pipeline growth in a highly competitive healthcare market.
If your organization is looking to increase visibility, drive more qualified traffic, and turn digital channels into measurable business growth, Pure Visibility can help.
Contact Pure Visibility today to build a smarter digital marketing strategy that delivers results.
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