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Recent Blog Posts
- Math Solver & Practice Problems Markup: What Do They Mean For Education Websites?
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021, it introduced Math Solver and …Math Solver & Practice Problems Markup: What Do They Mean For Education Websites? Read More
- Cookieless Tracking: New Cookie Policies & What They Mean for PPCWhat Cookieless Tracking Means for PPC With tech giants like Google and Apple embracing a privacy-first approach, advertisers can no longer rely on tracking cookies the way they once did. In the next few years, marketers running digital ads will see changes in what data is collected and will need to adjust their strategies accordingly. …
Cookieless Tracking: New Cookie Policies & What They Mean for PPC Read More
- A Step-by-Step Guide To Digital Marketing PlanningWith the year almost behind us, marketers have begun to look ahead and plan their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Table of …
A Step-by-Step Guide To Digital Marketing Planning Read More
- How a pharma sciences company boosted conversions 500% in five months with optimized Google Ads
Companies serving the healthcare industry can struggle to effectively target their PPC campaigns. Reaching these niche audiences through Google Ads requires marketers to test keywords, campaigns, and overall strategy so they can show up for relevant searches and drive qualified leads. Unfortunately, internal marketing teams don’t always have the resources or expertise to devote to … - SERP Features Defined: Examples and How To OptimizeSERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the SERP. Table of Contents What …
SERP Features Defined: Examples and How To Optimize Read More
- 5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond)2020 was a year of shifts and changes — but in the world of digital marketing, SEO remains as important as ever. The key to an excellent SEO strategy is being able to stick to the basics, but also shift with the times. While you can never overlook the importance of local SEO, mobile-optimization, and …
5 SEO Trends You Need to Pay Attention to in 2021 (and Beyond) Read More
