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Integrated Digital Marketing Services

We build our strategy and service offerings around the customer journey, which has four main points:

Awareness > Consideration > Conversion > Loyalty

Too often, digital marketing strategies focus only awareness and driving traffic to your site. But we know it’s much more than that. The tactics we employ are always done with an eye toward building loyal relationships with your customers. We’ll work with you to approach consumers in each stage of the journey in the right way. Whether you’re starting out with the goal of awareness or trying to find ways to bring customers back, we can help.

Our Integrated Digital Marketing Service Offerings

Think of it as a matrix. There are five core service offerings that we implement across different channels on a mix of devices. Let’s break it down:

Integrated Digital Marketing Services

  • Search engine optimization (SEO) Help your domain rise to the top by making your site’s technical infrastructure lean, your content relevant and your backlinks strong.

  • Pay-per-click (PPC) Snag customers at the top of the search results page with a strong call to action and corresponding link.

  • Social media Don’t just demand likes and push out talking points. Interact! And optimize at the same time.

  • Local search This is the new yellow pages, and having a name that starts with AAA won’t get you to the top anymore. You have to optimize local listings, too.

  • Analytics Confirm that your approach makes sense and is supported by the data. Adapt and adjust when necessary.

Pure Visibility will work with you to build an integrated digital marketing strategy using these tactics on your website, paid ads and social media outlets. Our experience and expertise allow us to employ the right tactics and channels in order to effectively reach audience members at various points along the journey.

Of course, we can’t forget about a seamless presence and functionality across screens. Can your audience find you and take the desired action on a computer, tablet or phone?

You can see now why you want this to be our job.

Partnering with Other Integrated Digital Marketing Services

We also have partnerships with other agencies and firms that provide supporting services. We strive to make our approach to integrated digital marketing as holistic as possible. So if it’s not a skill set possessed directly by someone on our team, we know who to bring in to get it done. Services we partner on include usability studies, platform design, etc.

Talk to a Pure Visibility team member about our integrated digital marketing services today.