Steve Loszewski, Author at Pure Visibility

Steve Loszewski

As our Paid Search Director, Steve has a keen intuition for what works, backed by a straightforward, data-driven approach sprinkled with some dry humor. With more than 15 years of experience in paid search advertising, Steve has managed all aspects of Google Ads campaigns for clients of every size, shape, and industry.

Why Performance Max Isn’t a PPC Panacea

When Google launched Performance Max (PMax) – a nearly fully automated campaign type in Google Ads that targets users across Google’s entire inventory – it was bolstered by general enthusiasm for AI and an eagerness to adopt new tech that promised to reduce work hours while improving performance. For those […]

6 Multifamily PPC Pitfalls That Could Be Tanking Your Results

By Steve Loszewski

Managing a successful Google Ads account for multifamily requires a balance between Google’s AI offerings and basic search campaigns. There are some simple clues to know if your accounts have struck the right balance, or if they require an overhaul. Here’s a list of pitfalls for multifamily paid search accounts

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