SEO and PPC Training & Workshops
Get the most out of our expertise with in-depth SEO and PPC training (our place or yours).
Whether you’re just starting off in digital marketing, looking to further develop your SEO or digital advertising skills, or interested in training your in-house marketing team, we have a workshop for you.
We offer SEO, digital advertising and Google Analytics workshops that will give you the hands-on skills you need to boost visibility and gain an edge on your competition. Our instructors have a minimum 10 years of experience in their respective fields and are ready to pass on their expertise.
Digital Marketing Training Options
Our trainings and workshops come in all shapes and sizes, and cover a variety of digital marketing topics. Some of our most popular formats include the following:
We regularly offer in-depth SEO, PPC, and Google Analytics workshops at our downtown Ann Arbor office or via webinar. We keep the class sizes small to ensure you get individualized attention from our experts. You’ll leave with new skills that you can put to work immediately.
Need training tailored to your specific business? We’ll bring the class to you, in the format that best meets your needs. Our in-house sessions are fun, engaging, and a great way to get your entire team up to speed on the latest tactics in digital marketing.
We regularly host free webinars on popular digital marketing topics, such as optimizing blog posts, local SEO, and ecommerce. Check out our schedule on Meetup and sign up for our newsletter to stay up-to-date.
Take your SEO skills up a notch.
Gain the knowledge you need to advance your business or career. We’ll match the right digital marketing training to your needs.
How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC
Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies. Although it may feel counterproductive at first, marketing managers who want…
PPC Metrics for Measuring Campaign Success
Running pay-per-click (PPC) campaigns on Google Ads can be a great way to drive traffic and conversions, but it can be challenging to measure success and prove ROI to superiors. Many marketers struggle to understand how to track campaigns effectively and communicate the results to stakeholders. Whether you’re just getting…
Importance of Analytics for PPC Campaigns
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your…