So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients. Why? Multi-channel funnel analysis can show how marketing campaigns interact with each other to influence behavior and […]
Google Analytics Multi-channel Funnel – Four-item Venn Diagram is Misleading Read More
Google recently discontinued Google Website Optimizer (GWO) and replaced it with Analytics Content Experiments. Unlike GWO, Content Experiments does not have an option for multi-variate experiments, only allowing A/B tests. Multivariate experiments usually did not collect enough data to finish in a reasonable time period, unless you defined a conversion
Google Analytics content experiments with templates Read More
R is a programming environment that implements the S language. It is typically used for statistical analysis. When I was in college, quite a while back now, we used to use MATLAB a lot and R kind of reminded me of MATLAB (I have since used MATLAB all of zero
Google AdWords and R Read More
