Radius targeting basics Radius targeting is a geo-targeting method in paid search accounts to quickly select a group of towns/zips (even congressional districts) that lie within a certain distance from a selected point. For example, if you have a local business in a particular town and would like to serve […]
AdWords and Bing Ads radius targeting in bulk Read More
So, we’re thrilled with Google Analytics’ addition of multi-channel funnel analysis. Google Analytics has a great price – free! – and the addition of advanced features is wonderful for us and our clients. Why? Multi-channel funnel analysis can show how marketing campaigns interact with each other to influence behavior and
Google Analytics Multi-channel Funnel – Four-item Venn Diagram is Misleading Read More
Typically with A/B ad testing it is necessary to aggregate statistics across ad groups in order to come up with statistically significant conclusions. Unfortunately, when doing this, if your ads are not being displayed evenly, you can run into Simpson’s Paradox. According to Wikipedia, Simpson’s Paradox is “a paradox in
AdWords Ad Testing: Simpson’s Paradox and Aggregating Stats Read More
Dynamic Keyword Insertion (DKI) is a feature in AdWords that allows you to automatically insert keyword text into an ad. It is particularly helpful for ad groups that have a large number of related keywords that share the same selling points – such as model numbers for a particular product
Google AdWords Dynamic Keyword Insertion Changes Read More
Google recently discontinued Google Website Optimizer (GWO) and replaced it with Analytics Content Experiments. Unlike GWO, Content Experiments does not have an option for multi-variate experiments, only allowing A/B tests. Multivariate experiments usually did not collect enough data to finish in a reasonable time period, unless you defined a conversion
Google Analytics content experiments with templates Read More
Google AdWords and Microsoft adCenter paid search platforms have similar trademark policies, here are the policy summaries: Summary of AdWords policy Summary of adCenter policy Policies vary by the country of interest, but the gist of it for the U.S. is that you can bid on competitors’ trademarks, but you
Competitor trademark bidding in AdWords and AdCenter Read More
R is a programming environment that implements the S language. It is typically used for statistical analysis. When I was in college, quite a while back now, we used to use MATLAB a lot and R kind of reminded me of MATLAB (I have since used MATLAB all of zero
Google AdWords and R Read More
I bet you thought that once you graduated school that you were done with having to worry about people evaluating and grading your writing. Well, think again! Google evaluates and classifies the reading level for each of your pages into one of the following three buckets: Basic Intermediate Advanced The
Google evaluates reading level?!? Read More
Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because: It expands your traffic reach (duh). It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions
AdWords Management Tips – International targeting Read More
Lately we have received a few questions at Pure Visibility about whether or not a company should buy multiple domain names/extensions and how many variations of their company name is enough. Unfortunately, there is not one simple answer to this question and it really depends on the company. Most of
Why Buy Multiple Domain Extensions? Read More
