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When should you use branded vs non-branded keywords in paid ads?

Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively. This can lead to poor PPC strategies that waste budget and provide a poor return on investment. To help you make the most of your […]

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Q&A with Linda Girard: On Entrepreneurship and Growing a Business

By Pure Visibility

Pure Visibility recently celebrated 17 years in business! Linda Girard co-founded Pure Visibility in 2005 with a mission to build an SEO company that puts results ahead of tactics, in a time when digital marketing was still relatively new. Today, Pure Visibility is a thriving digital marketing agency specializing in

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