PPC Case Study: How A National Collision Repair Brand Drove 8x ROAS with a Regional Paid Search Expansion
An experienced PPC team can enable your campaigns to perform their best by prioritizing data-driven decision-making with your marketing efforts, leading to overall business growth.
Caliber Collision
Caliber Collision, is the largest collision repair company in the U.S., with a mission to restore the rhythm of customers’ lives through quality auto body work and timely service. As Q1 came to a close, Caliber identified a handful of locations with technician availability and quick repair turnaround, making them ideal candidates for an aggressive push to meet end-of-quarter sales goals.
Already working with Pure Visibility to successfully promote shops one metro region, Caliber challenged our team to rapidly scale that success across high-opportunity markets — with just three business days to plan, build, and launch.
- 25+ years in business
- 1,800+ locations
- One of America’s largest collision repair companies
The Challenge: Scale Paid Search to New Regions in THREE Days!
Caliber identified a handful of locations with capacity for more business as Q1 came to a close. These shops had available technician hours and quick cycle times—making them ideal for a fast, strategic push to drive revenue before the quarter ended.
Already a satisfied PPC client in the Dallas metro area, Caliber wanted to scale their paid search success to new regions in California and the Midwest in what they called a “paid search blowout.”
There was only one catch: they needed everything launched in three days.
Rapid Campaign Deployment
Built 56 new campaigns creating tailored ad copy and extension.
Smart Budget Planning
Set budgets per region based on market competition and demand.
Real Time Reporting
Set up dashboards with roll-up performance & regional breakdowns.
Our Approach: Strategic PPC Expansion Strategy
Fast-Tracked PPC Launch
Pure Visibility immediately mobilized to meet Caliber’s aggressive timeline. With just three business days before launch, our team relied on a proven PPC framework that had already delivered strong results in the Dallas metro area. This foundation allowed us to scale quickly and strategically across new markets, while maintaining the flexibility needed to tailor campaigns for each region’s unique characteristics.
Over the course of 72 hours, we built and launched 56 new campaigns targeting key regions in California and the Midwest. Our strategy included a combination of location-specific keyword targeting—ensuring hyper-relevant traffic—and broader, generalized terms to capture additional demand. We also created separate remarketing campaigns to re-engage previous visitors and keep Caliber top of mind throughout the decision-making process.
Customized Assets Per Region
Each campaign was carefully customized to reflect the local presence of Caliber shops. We wrote unique ad copy for each location, selected final URLs that directed users to the most relevant landing pages, and built out ad extensions like callouts, location info, and click-to-call assets tailored to each market. These creative assets were developed in close collaboration with Caliber’s internal team, reviewed for accuracy and brand alignment, and swiftly approved to stay on schedule.
Budget Optimization
To help Caliber allocate spend effectively, we provided strategic guidance on budget distribution. Budgets were determined based on projected performance, competitive landscape, and each shop’s service capacity and availability. This ensured that spend was concentrated where it could make the biggest impact in the short window remaining in the quarter.
Dashboard Reporting
Finally, we built custom dashboards to give Caliber full visibility into campaign performance. These included roll-up views of total impact, region-specific metrics, and projected revenue models tied to media spend. This level of transparency allowed Caliber to track results in real time and laid the foundation for future PPC expansion based on performance.
Results
Results: Significant Growth in Revenue and Visibility
The Q1 “paid search blowout” drove impressive results across all targeted regions, with every location exceeding projected conversion goals. Campaigns delivered an estimated 8X return on ad spend, generating high-quality leads and immediate revenue in just a few days.
Notably, Caliber saw a significant increase in non-DRP assignments, meaning more customers came directly to their shops without insurance referrals—boosting brand visibility and customer loyalty.
Due to the strong performance, campaigns were extended into April, and the approach is now used as a repeatable strategy to support under-performing locations and maximize shop capacity.
Key Outcomes Include:
- 8X Estimated Return on Ad Spend: All regions exceeded projected conversion goals, driving a significant boost in gross revenue.
- Increased Non-DRP Appointments: Shops saw more direct-to-Caliber appointments, reducing reliance on insurance referrals.
- Campaigns Extended Into Q2: Thanks to strong early performance, campaigns were extended past March, providing sustained growth and a replicable model for future location boosts.
Caliber Collision’s end-of-quarter campaign shows how quick action and smart strategy can lead to big results. By partnering with us, they turned a last-minute opportunity into a high-impact PPC push—driving revenue, increasing direct traffic, and creating a repeatable model for future success. With the right team behind you, even tight timelines can turn into long-term wins.
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