SEM/PPC

Google AdWords offers targeting by country and language. If you have a US-based company, you might want to start new campaigns that target countries outside the US because: It expands your traffic reach (duh). It truly is possible, even easy, to find keywords that cost around $0.10/click for top positions […]

This is an interesting AdWords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods. Here are three ways to spell the company name Allen Bradley: Allen Bradley AllenBradley Allen-Bradley We are the KeyWord