PPC Case Study: How A Nationwide E-Commerce Business Grew Revenue by 86% & Increased Average ROAS by 431%
An experienced PPC team can enable your campaigns to perform their best by prioritizing data-driven decision-making with your marketing efforts leading to overall business growth.
School Fix
School Fix is a trusted nationwide supplier of maintenance and facility products for K-12 schools. Based in Michigan, the company provides a wide range of items including furniture parts, signage, safety equipment, and janitorial supplies. With over 30 years of experience, School Fix is known for fast shipping, reliable products, and responsive customer service. Their mission is to help schools stay safe, functional, and ready for students every day.
- 30+ years in business
- Nationwide supplier
- America’s leading supplier of school facility maintenance parts & equipment
The Challenge: Grow Visibility To Increase Revenue
School Fix was looking for a partner to help them grow their e-commerce revenue through paid search. Their industry is highly seasonal, and they needed to make the most of high-intent buying periods while maintaining consistent visibility throughout the year.
They turned to Pure Visibility to build a scalable, efficient PPC strategy that would drive revenue growth and help their products reach the right decision-makers at the right time.
Keyword Research
To guide targeting, we used audience insights and keyword research to find the right terms & tailor messaging.
Segment Campaigns
We focused on buyer intent to help structure campaigns, helping us focus spend where it mattered most.
Leverage AI
We created custom Google Ad scripts to help streamline search term management.
Our Approach: Driving Growth with Smart, Seasonally-Aligned PPC
Maximizing E-commerce Revenue with Smarter Campaigns
To help School Fix boost online sales and make the most of their advertising budget, we took a strategic approach to e-commerce campaign management. By refining product data, restructuring campaigns, and using advanced targeting tactics, we were able to drive more qualified traffic and improve conversion performance. From feed optimization to AI-powered keyword management, each step was designed to maximize revenue and ensure School Fix’s products reached the right buyers at the right time.
Improving Product Visibility
We partnered with School Fix to clean up and optimize their product feed, ensuring their most popular items appeared more frequently—and more accurately—in search and shopping ads
Segmenting campaigns
We segmented campaigns by product type, brand, and buyer intent. This gave us more control over budget and bidding, and helped us focus spend where it mattered most. We ran tailored campaigns across both Google and Microsoft Ads to make sure we were reaching buyers on both platforms.
Keyword Research
We used audience insights and keyword research to guide targeting. We looked at seasonal trends, search behavior, and past performance to find the right terms and tailor messaging around what schools were actually looking for, as well as used remarketing audiences to cross-target different campaign types.
Tracking Conversion Expansion
We expanded conversion tracking to include key actions like “add to cart” and “request a quote.” This gave us better visibility into purchase intent and helped us refine our optimization strategy around what was really driving results.
Leveraging AI
We leveraged AI to streamline search term management and accelerate the development of negative keyword lists through custom Google Ads scripts.
Results
Results: Doubling PPC Revenue and Delivering Strong Returns on Ad Spend
Since partnering with Pure Visibility, School Fix has seen consistent and measurable growth from their paid search efforts. By optimizing their campaigns around seasonality, product performance, and buyer behavior, we’ve helped them hit key business goals and improve campaign efficiency year after year.
Key Outcomes Include:
- Revenue Growth: School Fix’s PPC revenue almost doubled over a two-year period. In 2022, they brought in just over $526K from paid search. By 2024, that number climbed to nearly $980K.
- Improved ROAS: Since 2022, School Fix has earned an average of $4.31 for every $1 spent on ads. In 2023, they hit their highest ROAS to date (626%) reflecting the impact of campaign restructuring and feed improvements.
- Seasonal Success: By aligning campaigns with key school purchasing windows, we were able to drive significant revenue during peak months like August and January. Budget pacing, targeting, and messaging were all adjusted to match school district buying cycles.
- Smarter Campaign Structure: With segmented campaigns by product type, brand, and intent, we were able to better control spend and prioritize the products that delivered the strongest return.
- Multi-Platform Reach: Using both Google and Microsoft Ads, we ensured School Fix’s products stayed visible across the platforms that school purchasing teams use most. This approach helped expand reach while keeping costs efficient.
By building a tailored, flexible PPC strategy, we’ve helped School Fix reach the right buyers at the right time, and turn their paid search campaigns into a dependable source of revenue growth.
Learn more about our approach to generating leads through PPC here.
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