As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically […]
If you’re a business with a small marketing budget, it may feel like you can’t afford to invest in SEO services. Don’t write off this powerful method of lead generation! In reality, SEO can be scaled to fit organizations of all sizes—you just need to prioritize. There are many SEO
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. When helping clients prioritize their efforts, we’ve found teams that use an editorial calendar consider it
How to Create an Editorial Calendar Read More
The 2018 Global Consumer Insights Survey found that social networks are most influential when finding purchase inspiration, which makes them important channels for companies that want to increase brand awareness and drive conversions. But social media management can be complex and time-consuming, especially when you operate across multiple platforms. To
How to use a Social Media Planner: Best Practices & Free Download Read More
Every marketer has experienced it at one point or another: a blog post, once carefully crafted and optimized, now sits stagnant in the search results. You have a feeling it’s not living up to its full potential, but aren’t sure how to give it the boost it needs. Reoptimizing your
How to Reoptimize Existing Blog Posts in 5 Easy Steps Read More
If you’re in marketing, you’ve likely heard the phrase “content is king.” Content is valuable because it can raise brand awareness, drive traffic to your site, and rack up social shares — but only if it’s done correctly. Too often marketing departments or small business owners will create content simply
Content Optimization: Getting Better Results with Blogs and Webpages Read More
I bet you thought that once you graduated school that you were done with having to worry about people evaluating and grading your writing. Well, think again! Google evaluates and classifies the reading level for each of your pages into one of the following three buckets: Basic Intermediate Advanced The
Google evaluates reading level?!? Read More
