When Google launched Performance Max (PMax) – a nearly fully automated campaign type in Google Ads that targets users across Google’s entire inventory – it was bolstered by general enthusiasm for AI and an eagerness to adopt new tech that promised to reduce work hours while improving performance. For those […]
Why Performance Max Isn’t a PPC Panacea Read More
Managing a successful Google Ads account for multifamily requires a balance between Google’s AI offerings and basic search campaigns. There are some simple clues to know if your accounts have struck the right balance, or if they require an overhaul. Here’s a list of pitfalls for multifamily paid search accounts
6 Multifamily PPC Pitfalls That Could Be Tanking Your Results Read More
Why SEO Requires a Full-Funnel, Multi-Channel Strategy by Tarun Gehani, SEO Director As Pure Visibility’s SEO Director, I’ve seen firsthand how much the search landscape has shifted in just the last year. Google is rolling out AI Overviews across more and more queries, and while the company claims this will
How to Own Page One in the Age of AI Overviews Read More
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The issue could be with your landing page design. Landing pages are one of the most important elements in any digital marketing strategy – they can
Landing Page Best Practices to Boost Conversions Read More
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics set up properly to accurately measure ROI or strategically optimize their ad campaigns. To maximize ROI of a PPC campaign, you need to determine your
Importance of Analytics for PPC Campaigns Read More
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator Read More
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and marketing channels in response to the growing customer desire for video. Unlike text-based content, inserting videos into web pages, social media, emails, and sales outreach
Importance of Videos in B2B Marketing Read More
Nowadays, digital marketing has become just marketing. Digital is necessary. Digital is mandatory. Digital is quickly changing. To remain competitive in a constantly evolving digital landscape, you’ll need to strategically grow and scale your marketing team. Each team member should help expand your reach by growing your influence and capturing
How To Build (and Scale) Your Marketing Team Read More
Marketers should always look ahead when planning their digital marketing strategy. A quickly changing digital landscape — including the rollout of new ranking factors and cookieless tracking — makes it critical to prepare your marketing well in advance and ensure you’re following digital marketing best practices. Our digital marketing planning
A Step-by-Step Guide To Digital Marketing Planning Read More
Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for
4 Trends in B2B Healthcare Marketing Read More
