When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This strategy may yield some short-term savings, but when you scale back your marketing in a recession, your online visibility can take a major blow. You […]
Why You Shouldn’t Cut Marketing During a Recession Read More
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced? Read More
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger
Our Feel-Good Guide of Simple SEO Tips: 8 Things You’re Doing Right! Read More
According to BrightEdge research, organic search “remains the dominant source of trackable web traffic and the largest digital channel,” with an average traffic share of 53% across industries. You’d think the importance of organic traffic from search engines would make investing in SEO a no-brainer, but marketers and business owners
Is SEO Worth it? 11 Common Concerns on the Value of SEO Read More
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how
Property Management Marketing: How to Promote Apartments and Housing Rentals Online Read More
The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO
How to do an SEO Competitor Analysis Read More
The 2018 Global Consumer Insights Survey found that social networks are most influential when finding purchase inspiration, which makes them important channels for companies that want to increase brand awareness and drive conversions. But social media management can be complex and time-consuming, especially when you operate across multiple platforms. To
How to use a Social Media Planner: Best Practices & Free Download Read More
Every marketer has experienced it at one point or another: a blog post, once carefully crafted and optimized, now sits stagnant in the search results. You have a feeling it’s not living up to its full potential, but aren’t sure how to give it the boost it needs. Reoptimizing your
How to Reoptimize Existing Blog Posts in 5 Easy Steps Read More
We’ve been writing a lot about redesigns lately. From planning and preserving your SEO to the steps of launching your website to a post-launch checklist, we’ve covered almost every aspect of a major website overhaul. But what if you don’t actually need one? Although a full redesign is sometimes the
The Website Redesign Flowchart: Redesign or Optimize? Read More
The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy work, the August lull is the perfect time to tackle
Get Fit for Fall! Your 5-step Digital Marketing Shape-up Plan Read More
