It’s been the talk, no pun intended, for years: voice search. Now it’s here and it’s time to capitalize on it. It’s estimated 58% of people have used voice search, and daily usage will grow exponentially every year.
While voice is on trend, it’s important to recognize if and how voice search can benefit your specific business. There is an opportunity to leverage your PPC campaigns for speech. Natalie suggests, “Review what keywords you type versus speak. When we voice search, we use more specific or long-tail keywords, as well as questions.”
Another caveat, industries are not created equal when it comes to search. It’s unlikely most B2B businesses will see significant growth via voice. However, Tarun agrees all businesses with websites should look at voice search improvements, “The optimizations you make for voice search results will also improve your text results.”