The 2018 Global Consumer Insights Survey found that social networks are most influential when finding purchase inspiration, which makes them important channels for companies that want to increase brand awareness and drive conversions. But social media management can be complex and time-consuming, especially when you operate across multiple platforms. To …
How to use a Social Media Planner: Best Practices & Free Download Read More
Every marketer has experienced it at one point or another: a blog post, once carefully crafted and optimized, now sits stagnant in the search results. You have a feeling it’s not living up to its full potential, but aren’t sure how to give it the boost it needs. Reoptimizing your …
How to Reoptimize Existing Blog Posts in 5 Easy Steps Read More
We’ve been writing a lot about redesigns lately. From planning and preserving your SEO to the steps of launching your website to a post-launch checklist, we’ve covered almost every aspect of a major website overhaul. But what if you don’t actually need one? Although a full redesign is sometimes the …
The Website Redesign Flowchart: Redesign or Optimize? Read More
The end of summer can be a slow time of year for marketers. Coworkers are on vacation, kids are off school, and fall campaigns have not yet been launched. While it’s tempting to fritter away the days with mindless busy work, the August lull is the perfect time to tackle …
Get Fit for Fall! Your 5-step Digital Marketing Shape-up Plan Read More
With your website launched, it’s tempting to kick back and relax; unfortunately, the weeks immediately after a relaunch are the most critical for your website and online presence as a whole. Problems can quickly build and snowball as search engines crawl and index your new website, making it crucial that …
Part 3: Find & Fix Website Problems With This Post-Website Redesign SEO Checklist Read More
Launch day is scheduled! It may feel like the hard work is behind you once the design and development process is coming to a close, but re-launching a website is fraught with its own set of perils, and your optimization and rankings are not immune. Without a solid understanding of …
Preparing for a website redesign can be a nightmare for marketers. Although you’ll likely have a web design team on hand to help you along the way, it’s the marketing team that will ultimately be responsible for the success or failure of a relaunch. And there are many moving parts …
Part 1: How to plan a successful website redesign to preserve your rankings and traffic Read More
It’s little known that in early drafts of Inferno, Dante had envisioned a 10th ring of Hell, where marketers were damned to eternally undertake a corporate website redesign. If that barely sounds like hyperbole to you, know you’re among friends. We meet a lot of our clients when they are …
Bane or boon? Website Redesigns Can do More Harm than Good. Read More
It’s easy to feel like social media is only for beauty influencers, teenage girls, and washed-up celebrities. But with so many platforms to choose from, there’s one that’s right for your business goals and demographic. Our helpful infographic will show you how to match the social medium to your message. …
How to Choose the Right Social Media Platform for Your Business Read More
In an ideal universe, your online ads would have a high click-through rate, a low cost-per-click, and generate lots of conversions. But finding that magic formula requires an understanding of the different types of digital ads that are available as well as the strengths and weaknesses of each. Take the mystery …
Stop Gambling on Your Digital Ads: Choose the Right Ad Type Every Time Read More
