There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return on investment. And two of the biggest marketing channels within digital, PPC and SEO, are frequently confused with each other or surrounded by misconceptions. Many […]
How PPC and SEO Work Together to Own Page One Read More
According to BrightEdge research, organic search “remains the dominant source of trackable web traffic and the largest digital channel,” with an average traffic share of 53% across industries. You’d think the importance of organic traffic from search engines would make investing in SEO a no-brainer, but marketers and business owners
Is SEO Worth it? 11 Common Concerns on the Value of SEO Read More
Our SEO Director, Tarun Gehani, presented on the topic of ecommerce SEO at WordCamp Ann Arbor. If you were lucky enough to catch his talk, you know it was packed with tips, especially in the context of approaching the redesign of an ecommerce website. For those of you who couldn’t
Ecommerce SEO Guide: Common Issues & Best Practices for Product-Driven Websites Read More
WordPress is the most widely-used content management system (CMS) in the world, and has become popular with everyone from small businesses and niche blogs, to international publications and major shopping sites. There is a large catalog of SEO plugins that make it easy for designers, developers, and content editors to
Review: How to Use the Yoast SEO Plugin as Part of Your SEO Strategy Read More
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them — and not everyone is succeeding. Highly competitive markets leave little room for error when it comes to property management marketing, but companies rarely know how
Property Management Marketing: How to Promote Apartments and Housing Rentals Online Read More
Google Business Profile is a useful, free tool for capturing local traffic and improving your company’s overall visibility. From mom-and-pop shops, to national chain restaurants, almost any type of business with a physical location can benefit from an optimized Google Business Profile, but not everyone takes advantage of it. Why?
How to Optimize Google Business Profile for Multiple Locations Read More
The world of SEO offers many tactics to improve your online presence, and an SEO audit can be a useful way to uncover what’s working, what’s not, and where you can improve— but what if you want to shift the focus to someone other than yourself? Doing a thorough SEO
How to do an SEO Competitor Analysis Read More
Every marketer has experienced it at one point or another: a blog post, once carefully crafted and optimized, now sits stagnant in the search results. You have a feeling it’s not living up to its full potential, but aren’t sure how to give it the boost it needs. Reoptimizing your
How to Reoptimize Existing Blog Posts in 5 Easy Steps Read More
If it looks like a website redesign is going to be on your docket during the next twelve months, you’re in luck! Allow us to introduce Don’t Lose It!, our free, downloadable guide to help you “keep your search rankings and organic traffic the next time you redesign your website.”
Introducing Our Free Guide to SEO for Website Redesign Read More
With your website launched, it’s tempting to kick back and relax; unfortunately, the weeks immediately after a relaunch are the most critical for your website and online presence as a whole. Problems can quickly build and snowball as search engines crawl and index your new website, making it crucial that
Part 3: Find & Fix Website Problems With This Post-Website Redesign SEO Checklist Read More
