SEO

How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC

Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies.  Although it may feel counterproductive at first, marketing managers who want

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How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator

Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries.   Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels

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Math Solver & Practice Problems Markup: What Do They Mean For Education Websites?

We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier.  In March 2021,

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