The Top SEO Issues of 2020

Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly optimized for search.

A few of our favorite things: the best SEO audit tools

Through our process of developing our Visibility Audit, we worked with dozens of online SEO tools to find the right combination of data points we needed to perform our analysis. Some of the tools we had already used for years, while others we discovered while looking for more efficient ways to get the job done. Either way, it was hard to choose from such a robust field of SEO applications, both paid and free.

The power of local & voice SEO

OK Google, how do I get more business during the pandemic?

Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: How do you let your customers know if you’re open? How do you inform the public about new hours and policies? How do you reach your market in real time, when they need what you offer, but don’t know about you? How do you find new customers when foot-traffic is down?

4 Steps to Amazon Optimization

Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and drive more traffic.