The power of local & voice SEO

OK Google, how do I get more business during the pandemic?

Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: How do you let your customers know if you’re open? How do you inform the public about new hours and policies? How do you reach your market in real time, when they need what you offer, but don’t know about you? How do you find new customers when foot-traffic is down?

4 Steps to Amazon Optimization

Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and drive more traffic.

SEO Visibility Roadblocks

The top SEO mistakes of 2019

In the past year of conducting Visibility Audits for our SEO clients, we’ve uncovered a pattern of SEO mistakes that are hurting their websites’ digital visibility—whether they’re a locally-owned business or a large ecommerce website. We’ve compiled these findings into our 2019 Visibility Roadblocks report, which is now available for download.

Marketing teams should use an editorial calendar

How to create an editorial calendar

As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner as we focus on getting through our day-to-day work. In our work to help our clients prioritize their efforts, we’ve found, across the board, teams that use an editorial calendar consider it well worth the time and effort.