SEO

SEO vendors vs hiring in-house and how to choose an SEO company

With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the …

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The Top SEO Issues of 2020

Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly …

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How a National Childcare Brand Used Local SEO to Boost Inbound Calls and Website Leads by 50%

National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a …

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