Healthcare is one of the most competitive industries in the United States. With year-after-year growth, the healthcare industry now makes up more than 18% of the country’s gross domestic product. According to U.S. government statistics, spending on healthcare increased to $4.3 trillion in 2021. Thousands of brands are competing for …
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved so much in a span of a few years. Instead of typing their queries on the search bar, most people would rather holler a question …
5 Simple But Effective Strategies to Optimize Your Content for Voice Search Read More
In June 2021, Google will release an algorithm update that incorporates new signals related to page experience. These new signals, called Core Web Vitals, are part of a larger effort by Google to ensure searchers are having the best experience when using its search engine and visiting pages from the …
Google Algorithm Update: Understanding Google Page Experience and Core Web Vitals Read More
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately, not investing in SEO can have major ramifications for your online visibility. With an average traffic share of 53% across industries, organic search “remains the …
SEO vendors vs hiring in-house and how to choose an SEO company Read More
Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search engine and 53.3% of all website traffic comes from organic search. Yet many companies lose out on this valuable traffic because their websites aren’t properly …
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time. It’s hard to …
Digital Marketing Resources for Beginners (…and Beyond) Read More
Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,” will take you to the version of the page that Google saw when it last visited the site and indexed its content. Google will let …
What is a Cached Page on Google and What Does it Mean to you? Read More
Whether you are preparing to redesign your website, or wondering how to improve the quality and quantity of its traffic and leads, an SEO audit is, hands down, the best mechanism for understanding its true effectiveness. You’ll be able to tell what pages are your shining stars—bringing in the most …
The best SEO audit tools for website crawls, keyword research, and more. Read More
How voice and local search optimization can help you reach your displaced market. Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: Even if you’ve emailed and called as many of your customers as possible to let them know if …
OK Google, How do I Get More Business During the Pandemic? Read More
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a …
