Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are expected to know a bit of everything when it comes to digital marketing—and that can get tricky when you’re pressed for time. It’s hard to […]
Top 10 Digital Marketing Resources for Beginners (…and Beyond) Read More
Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,” will take you to the version of the page that Google saw when it last visited the site and indexed its content. Google will let
What is a Cached Page on Google and What Does it Mean to you? Read More
Whether you are preparing to redesign your website, or wondering how to improve the quality and quantity of its traffic and leads, an SEO audit is, hands down, the best mechanism for understanding its true effectiveness. You’ll be able to tell what pages are your shining stars—bringing in the most
The best SEO audit tools for website crawls, keyword research, and more. Read More
How voice and local search optimization can help you reach your displaced market. Whatever stage of the pandemic your state is in, if you’re brick-and-mortar businesses, you face some tough promotional problems: Even if you’ve emailed and called as many of your customers as possible to let them know if
OK Google, How do I Get More Business During the Pandemic? Read More
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown competitors. To address this, companies need to improve their presence by creating locally-focused content and making business information easily accessible. This optimization gives you a
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded marketplace can be hard. Ecommerce companies that use Amazon to sell their products need to optimize their listings to show up for key phrases and
4 Steps to Amazon Optimization Read More
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making them hard to outrank in the search results. Because of these dominating Goliaths, small ecommerce companies are left to wonder if it’s even worth the
SEO Case Study: How an Ecommerce Company Used SEO to Outrank Industry Giants Read More
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and 15% through paid efforts, so maximizing your visibility in the search results is key. To do that, you’ll need a strong website, well-written content, and
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced? Read More
There’s a lot going on in the world to fuel an abundance of anxiety. The last thing you need as a marketer trying to keep your business afloat is more added to your to-stress-about list. While it may seem like a small win in the shadow of so many bigger
Our Feel-Good Guide of Simple SEO Tips: 8 Things You’re Doing Right! Read More
As marketers, we all know the mantra, “content is king.” Yet, not all content is created equal. While it’s relatively easy to brainstorm lots of ideas for new blog posts, it’s much harder to actually write pieces that perform to expectations. To be effective at driving traffic, content must be strategically
