AI search is changing how people discover brands online, but the core principles of SEO still matter. Despite the rise of AI Overviews, ChatGPT, and conversational search tools, businesses still improve visibility by creating helpful content, building authority, structuring information clearly, and maintaining strong technical SEO foundations. At Pure Visibility,
10 SEO Fundamentals That Still Matter in AI Search Read More
Google’s Rethink ROI event put a spotlight on a major shift happening across digital advertising: AI-powered advertising is increasingly focused on business outcomes, not just clicks, conversions, or other platform-level metrics. As Google’s advertising systems become more capable of using AI to identify audiences, optimize campaigns, select creative, and make
Google Rethink ROI: What Businesses Need to Know About the Future of Digital Advertising Read More
ChatGPT is quickly becoming more than an AI assistant. It’s becoming a discovery platform. Consumers are using ChatGPT to research products, compare vendors, find local businesses, and evaluate solutions before making purchasing decisions. As AI adoption grows, advertising opportunities within ChatGPT are beginning to emerge. While the platform is still
ChatGPT Ads Are Here: Which Industries Should Pay Attention? Read More
Google Marketing Live 2026 reinforced a clear direction for search and advertising: Google is evolving into an AI-first discovery engine powered by Gemini, conversational search, and automated advertising systems. For marketers focused on SEO, PPC, and lead generation, this shift doesn’t replace traditional search — but it significantly changes how
10 Key Takeaways From Google Marketing Live 2026 for SEO and PPC Marketers Read More
Google Ads Landing Page Experiments For Local Businesses When you have a large Google Ads account advertising a large number of business locations, some of which are near each other, it can be challenging to properly promote each location as a group, while emphasizing the most relevant businesses to a
The Hidden Click Problem: Running Smarter Landing Page Experiments for Local Businesses Read More
Finding Incremental Lift With Geo-Experiments When we run ads, we want to know that the ads are producing conversions that our business wouldn’t otherwise get. Since there is so much overlap between organic and paid listings in Google Ads, it isn’t always clear how many additional conversions we’re actually getting
Data Analysis of Geo-Experiments for Google Ads Read More
🎬 Catch the full conversation! Our SEO experts go deeper in this session—click below to watch on YouTube and get all the insights. We recently gathered leading experts in digital marketing for a session focused on filling a crucial need in our community: more positivity in the realm of Marketing
AI SEO: Why the Fundamentals Still Rule and How to Thrive in the New Search Landscape Read More
Google will frequently disapprove products in a Google Merchant Center feed through automated checks. This can happen even if there aren’t really any problems. One common example is the “Unable to view store on desktop” error. Google’s bot will crawl a landing page for a product and for one reason
Checking Merchant Center Product Availabilty Read More
Google alone is no longer enough: here’s what smart brands are doing now to future-proof their SEO with AI search optimization. SEO isn’t dead—but it won’t keep you visible in AI search. People don’t just “Google” anymore. They ask ChatGPT. They get summaries from Gemini. They rely on Perplexity. And
How AI Search is Changing SEO (and what to do about it) Read More
When Google launched Performance Max (PMax) – a nearly fully automated campaign type in Google Ads that targets users across Google’s entire inventory – it was bolstered by general enthusiasm for AI and an eagerness to adopt new tech that promised to reduce work hours while improving performance. For those
Why Performance Max Isn’t a PPC Panacea Read More
