Why SEO Requires a Full-Funnel, Multi-Channel Strategy by Tarun Gehani, SEO Director As Pure Visibility’s SEO Director, I’ve seen firsthand how much the search landscape has shifted in just the last year. Google is rolling out AI Overviews across more and more queries, and while the company claims this will […]
How to Own Page One in the Age of AI Overviews Read More
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The issue could be with your landing page design. Landing pages are one of the most important elements in any digital marketing strategy – they can
Landing Page Best Practices to Boost Conversions Read More
Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing teams lack the time or expertise to create and implement multiple digital marketing strategies. Although it may feel counterproductive at first, marketing managers who want
How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC Read More
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite this, many marketers hesitate to incorporate SEO into their digital marketing plan because they don’t know how to measure their return on investment. Unlike channels
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator Read More
Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction of a second.” Some of the factors Google uses to rank content have been announced to the public. Many others are speculation. Overall, there are
Everything You Need to Know About Google Algorithm Updates Read More
Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in the search results when facing stiff competition from behemoths like Amazon. Fortunately, there are ecommerce SEO experts who understand the challenges of ranking in highly
SEO Case Study: How an Ecommerce Company Increased Keyword Rankings by 50% Read More
Dentistry is a highly competitive industry on both a national and local level. It can be difficult for dentists to cut through the clutter and become more visible online, especially when they have limited time to focus on marketing efforts. This is where hiring an SEO agency to take over
How a local dental office gained 267% more page one rankings with SEO Read More
For many marketers, a website redesign will be one of the most expensive line items in their budget. Website redesigns can run anywhere between $15,000-200,000+, and companies stand to lose much more if the redesign is handled poorly. Common issues that plague website relaunches, such as changing URL structures and
How to Redesign Your Website Without Losing SEO Read More
We all turn to Google when it comes to finding solutions to hard-to-solve problems, including the dreadful numerical calculations in physics, chemistry, and mathematics. And while many education websites offer help, finding one quickly and trusting its information is tricky. But, Google decided to make it easier. In March 2021,
Math Solver & Practice Problems Markup: What Do They Mean For Education Websites? Read More
SERP Features are essentially any element in the search results beyond the traditional organic webpage listings and Google text ads. SERP is an acronym for Search Engine Results Page. When a user types a query into a search engine, the resulting page of results is commonly referred to as the
SERP Features Defined: What They Are, and How You Can Get into the Featured Snippet Read More
