Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
How to Create an Editorial Calendar
As marketers, we know there are best practices we should be following to drive results, but these strategies are often put on the back burner…
How PPC and SEO Work Together to Own Page One
There are many misconceptions around digital marketing — what it entails, what gets the best results, and what you can expect in terms of return…
Is SEO Worth it? 11 Common Concerns on the Value of SEO
According to BrightEdge research, organic search “remains the dominant source of trackable web traffic and the largest digital channel,” with an average traffic share of…
Ecommerce SEO Guide: Common Issues & Best Practices for Product-Driven Websites
Our SEO Director, Tarun Gehani, presented on the topic of ecommerce SEO at WordCamp Ann Arbor. If you were lucky enough to catch his talk,…
Review: How to Use the Yoast SEO Plugin as Part of Your SEO Strategy
WordPress is the most widely-used content management system (CMS) in the world, and has become popular with everyone from small businesses and niche blogs, to…
Property Management Marketing: How to Promote Apartments and Housing Rentals Online
With an ever-changing competitive landscape, property management companies are faced with the challenge of differentiating themselves from the many options springing up around them —…
