Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
The Holiday Season Is Coming: Are Your PPC Campaigns Ready?
Pure Visibility’s Ecommerce PPC Holiday Guide The holiday season is an important time for ecommerce businesses as they face an increase in the number of…
Landing Page Best Practices to Boost Conversions
Are you struggling with converting your website traffic into actual customers? It can be frustrating to see plenty of visitors, yet sales remain stagnant. The…
How to Manage Your Marketing Budget and Encourage Growth with SEO and PPC
Are you wondering how to budget for digital marketing? SEO and PPC are both highly effective marketing channels when handled correctly. Unfortunately, many in-house marketing…
PPC Metrics for Measuring Campaign Success
Running pay-per-click (PPC) campaigns on Google Ads can be a great way to drive traffic and conversions, but it can be challenging to measure success…
Importance of Analytics for PPC Campaigns
Return on investment (ROI) is a top concern for marketers running digital ads. Yet many of the prospects we talk to don’t have their Analytics…
How to Calculate the Value of SEO: Measure Success with Our Free SEO ROI Calculator
Organic search plays an important role in website traffic; according to BrightEdge research, organic search has an average traffic share of 53% across industries. Despite…
