Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
How to Boost Your Revenue on Amazon by Making the Most of Amazon Advertising
Amazon Advertising can be highly effective in helping vendors and sellers stand out in a crowded marketplace and boost revenue. Unfortunately, many marketers don’t know…
How to Decide Between a Marketing Agency vs In-House PPC
Digital advertising is one of the fastest ways to generate more traffic and sales for your business. Pay-per-click (PPC) also generates the best return on…
5 Simple But Effective Strategies to Optimize Your Content for Voice Search
OK Google… How many times do you hear or use this phrase in a day? More often than you think, probably. Search behavior has evolved…
8 Women in Marketing Discuss Career Challenges, Inspirations, and Role Models
Forty years ago, Congress formally recognized the important role women played in the United States with the creation of National Women’s History Week. Six years…
How to effectively collaborate with an agency
Whether you’ve set new lofty goals for your marketing team or you’re struggling to meet last year’s metrics, working with a marketing agency can help…