Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
Local SEO Case Study: How a National Childcare Brand Used Local SEO to Boost Inbound Calls and Website Leads by 50%
National companies can struggle with brand perception in local markets when a lack of community-specific information frustrates potential customers and creates a preference for hometown…
4 Steps to Amazon Optimization
Amazon is the largest ecommerce platform in the United States, making up 49% of the market in 2018. But standing out in such a crowded…
SEO Case Study: How an Ecommerce Company Used SEO to Outrank Industry Giants
Ecommerce companies face an uphill battle when it comes to online visibility. Amazon and other market leaders have strong domains and thousands of pages, making…
Why You Shouldn’t Cut Marketing During a Recession
When economic times are tough, and sales are declining, you may be tempted to cut your marketing budget in a bid to save money. This…
PPC Case Study: How a Unique University Program Used a Strategic Google Ads Campaign to Drive 91% More Traffic
Innovative ideas can change the world — but only if people know about them. Companies offering new products or services often struggle to advertise online…
Digital Marketing Pricing Packages: What Does SEO Cost? How is PPC Priced?
In today’s digital world, being visible online is critical to your marketing success. According to BrightEdge, 53% of web traffic comes through organic searches and…