Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
Everything You Need to Know About Google Algorithm Updates
Google’s algorithm is designed to sort through and rank billions of webpages and other content “to present the most relevant, useful results in a fraction…
Importance of Videos in B2B Marketing
Many marketers only use online videos for bottom of the funnel content like product demos. But leading businesses leverage them throughout the sales funnel and…
When should you use branded vs non-branded keywords in paid ads?
Bidding on branded keywords typically yields high click-through and conversion rates with a low cost-per-click, but many marketers don’t know how to use them effectively….
Website Redesign Case Study: How a property management company used a website redesign to preserve and build on its page one rankings
A website redesign is a significant undertaking for marketers. These projects typically last months and can take a big chunk out of the marketing budget….
How To Build (and Scale) Your Marketing Team
Nowadays, digital marketing has become just marketing. Digital is necessary. Digital is mandatory. Digital is quickly changing. To remain competitive in a constantly evolving digital…
SEO Case Study: How an Ecommerce Company Increased Keyword Rankings by 50%
Ecommerce companies have to pull out all the stops to stay visible online. Even the most established online retailers can struggle to stand out in…