Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
How AI Search is Changing SEO (and what to do about it)
Google alone is no longer enough: here’s what smart brands are doing now to future-proof their SEO with AI search optimization. SEO isn’t dead—but it…
Why Performance Max Isn’t a PPC Panacea
When Google launched Performance Max (PMax) – a nearly fully automated campaign type in Google Ads that targets users across Google’s entire inventory – it…
6 Multifamily PPC Pitfalls That Could Be Tanking Your Results
Managing a successful Google Ads account for multifamily requires a balance between Google’s AI offerings and basic search campaigns. There are some simple clues to…
Optimizing Content for AI Search: SEO in the Age of AI
The online search landscape is undergoing its most significant transformation yet, with Artificial Intelligence (AI) at the forefront. What began as “10 blue links” on…
How to Own Page One in the Age of AI Overviews
Why SEO Requires a Full-Funnel, Multi-Channel Strategy by Tarun Gehani, SEO Director As Pure Visibility’s SEO Director, I’ve seen firsthand how much the search landscape…
How to Run Multi-Location PPC in 2025: PPC for Multi-Location Companies
In today’s competitive digital landscape, Pay Per Click (PPC) advertising has emerged as a vital tool for businesses seeking to enhance their online presence and…
