Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
Our Top Digital Marketing Resolutions for 2021
Resolutions may appear cliche this time of year, but setting goals is essential for improvement. It lets us know where we are now and where…
PPC for Ecommerce – How to Get Started with Ecommerce PPC
Selling products online can open up additional revenue streams for traditional brick and mortar companies. With ecommerce, businesses once confined to local markets can now…
SEO & PPC Case Study: How a property management company signed 225% more leases with SEO and digital advertising
Property management companies often operate in aggressive markets. Properties face stiff competition for organic visibility and a higher cost to advertise online. These companies need…
How to Stay Healthy When you Work from Home
In our blog of work from home tips, we outlined some of the ways the employees at Pure Visibility have set up a successful work…
PPC Case Study: How a Property Management Company Boosted Leads for Rentals by 89%
Property management is a highly competitive industry, particularly in local markets like college towns. It can be difficult to cut through the clutter with a…
OK Google, How do I Get More Business During the Pandemic?
How voice and local search optimization can help you reach your displaced market. Whatever stage of the pandemic your state is in, if you’re brick-and-mortar…