Digital Marketing Trends and Commentary
Our blog is where we share what we’re seeing, testing, and learning across digital marketing. From shifts in search behavior and AI-driven results to deeper dives into PPC, SEO, and analytics, each post is designed to clarify complex topics and surface meaningful insights.
We don’t chase trends for the sake of it. We examine what’s changing, what it means, and how it impacts visibility, performance, and measurement. The goal is simple: help you understand the landscape more clearly and think more critically about your marketing.
If you value smart analysis and practical perspective, explore the posts below — or reach out to start a conversation about how these ideas apply to your business.
SEO vendors vs hiring in-house and how to choose an SEO company
With tight budgets and competing priorities, some marketers decide to put search engine optimization (SEO) on the back burner when planning their marketing strategy. Unfortunately,…
The Top SEO Issues of 2020
Organic search continued to be an important source of traffic for websites in 2020. According to BrightEdge, 68% of online experiences begin with a search…
Google Posts: How to Use Google’s New Feature for Local SEO
Do you feel like you don’t stand out when it comes to local search? Are you looking for an easy way connect with your regional…
Top 10 Digital Marketing Resources for Beginners (…and Beyond)
Being a marketer in today’s digital world can be stressful. Whether you’re an entry-level employee fresh out of college or a seasoned professional, marketers are…
What is a Cached Page on Google and What Does it Mean to you?
Search results on Google often come with a “Cached” page version that can be accessed by clicking the green arrow next to the URL. Clicking “Cached,”…
The best SEO audit tools for website crawls, keyword research, and more.
Whether you are preparing to redesign your website, or wondering how to improve the quality and quantity of its traffic and leads, an SEO audit…